Zhang Zhixiong Created the “Sponge Kingdom”

Brief Introduction
Zhang Zhixiong, born in Dongxiao Town, Longyan City, Fujian Province, was born in 1946. He went to the mountains and went to the countryside for 12 years in 1966. With his self-study and research on medicine, he was exceptionally promoted to Longyan Medical Research Institute in 1978 , and became a doctor of traditional Chinese medicine in Longyan City Hospital. In 1982, he settled in Hong Kong. In 1986, he joined hands with his relatives and started to set up a factory. He is currently the chairman of the board of directors of Sinomo Holding Group, a researcher at the China Academy of Management, and a visiting professor at the China Academy of Management. In 2004, he was named “China Management Talent”.

Sheng Nuomo Industrial City, located in Shahu Village, Tangxia Town, Dongguan City, Guangdong Province, covers an area of ​​110,000 square meters, with a construction area of ​​135,000 square meters and more than 2,000 employees. It is the largest sponge and Its product production base. The three characters “Sheng Nuo Meng” mean “sacred promise, eternal alliance”. Reassuring customers, satisfying employees, and showing love to the society are three hearts; alliance with supply, production and marketing, and alliance with friends who agree with each other are two meanings. Zhang Zhixiong’s “three hearts, two hearts” has been injected with a new connotation here.

In 1993, Zhang Zhixiong insisted that Sinomo spent a huge amount of money to import a fully computerized profiling cutting machine from BMW, Germany. The computer can cut out any shape of sponge with whatever shape is input into the computer; it imported a fully automatic computer foaming machine from the UK. machines; foaming machines were purchased from Norway and sponge cutting machines were imported from Germany. Sinomo foaming machine can produce 450 kg of sponge per minute, and now it only takes 2 hours a day. If it is produced for 8 hours, the output can be used for the whole of Guangdong, and if it is produced for 24 hours, it can meet the needs of 2/3 of the whole country. It can be called the “Sponge Kingdom”.

Zhang Zhixiong pays attention to product quality, and Sinomo has developed a series of products, and there are dozens of varieties of pillows alone. According to the material, there are sponge, space cotton, glued cotton, silk cotton, natural latex, buckwheat husk, plastic beads, and even rice; according to the function, there are magnetic particles, far infrared, zero pressure and various Medicinal pillow; according to the application function, there are head pillow, neck pillow, sleeping pillow, leg pillow and so on. At present, it has more than 20 patented products. Among them, the Rubik’s Cube mattress can be done as one likes, and the user can adjust the mattress according to his own preferences. If he likes hard, he can adjust it to hard, and if he likes soft, he can adjust it to soft. This Rubik’s Cube mattress won the Global Chinese Invention Gold Award.

In 1997, Zhang Zhixiong established a special group of high flame-retardant sponges in Sinomob. After two years and thousands of tests, “Dongya F115” sponge came out, with a pass rate of 100%, and its flame retardancy surpassed that of the United States. , British advanced level. They have also developed modern high-tech materials and patented technology “Silumeng” space zero-pressure pillow, “Le Desheng” flying wing bed frame and mattress, “Qianyuju” high-end bedroom series, which are evenly pressure-bearing, soft and breathable, It has achieved a new breakthrough in healthy sleep, and is popular in Europe, America and Japan. It is currently one of the best bedding recognized in the world. “Kangshou” series of health care products, magnetic health care pillows and multifunctional massage pillows, etc., as well as microcomputer all-round massage series and leisure health care furniture, have become essential products for eliminating fatigue, restoring energy, health care and longevity.

Zhang Zhixiong pays attention to brand building, Sinomo hired Lydia Lydia as the image spokesperson, and invests more than 10 million Hong Kong dollars in publicity and exhibitions every year. “SINOMAX” has become synonymous with high-quality sponge and home furnishing in the minds of consumers. Many international famous furniture companies, such as Digole, Huadali, Nadous, Wanfuge, Ital, etc., choose “SINOMAX” products. .

While developing his career, Zhang Zhixiong continued to study at Tsinghua University, Peking University, and Renmin University of China. In 2005, he studied for the MBA master class jointly organized by Tsinghua University and the University of Wales in the United Kingdom and signed up for the Development Research Center of the State Council and Stanford University in the United States. “Training Course for New Leaders of Chinese Enterprises”. He is committed to making the enterprise a learning enterprise. The company spent nearly 30 million yuan to build a 15,000-square-meter Sinomo training center. If employees like literature, they invite literature professors; if employees like computers, they provide opportunities for them to learn computers. In the words of Zhang Zhixiong, “Sinomo employees should not only earn money, but also earn their brains”, “not only should they care about the present of the employees, but also the future of the employees.”

Zhang Zhixiong spared no effort to participate in and support social welfare undertakings, and enthusiastically took up social duties. He is currently the vice chairman of the China Plastics Industry Association, the vice chairman of the Hong Kong Decoration General Chamber of Commerce, the vice chairman of the Shenzhen Furniture Association, and the vice chairman of the Shenzhen Dongguan Longyan Fellowship Association. Every year, he contributes money and efforts to natural and man-made disasters at home and abroad, impoverished children, Hope Project, road and bridge building, religious charitable deeds, etc. In his hometown of Longyan, he established the “Lin Xiaoping Scholarship and Grant Fund” named after his mother. Scholarships are awarded to the top 5 students who get the highest university scores in their hometown each year, and monthly allowances are given to the top 10 college students from the poorest families until they graduate from university.

Zhang Zhixiong said: “All along, I have been thinking about what to leave to future generations. After thinking about it, I think it is wrong to leave money to future generations, and it should be left to them with their foundation and spirit. I have a copy of autobiography, is left toIn addition, I plan to donate all the cash to the education fund so that more people can improve their quality. In my autobiography, I summed up my experience of success and failure, which is the best thing left to my children; at the same time, I also believe that my children are smart. “His family education is very strict, and he pays attention to cultivating children to be thrifty, hardworking and simple, because everything today is the result of his self-made work.