Focus on the present, focus on the present, and strive to be the first

——Interview with Bian Hengwen, assistant general manager of Shandong Bluestar Dongda Chemical Co., Ltd.
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    The 2011 Asia Polyurethane Exhibition and the Ninth China International Polyurethane Exhibition (UTECH Asia/PU China 2011) ended successfully in Shanghai Pudong New International Expo Center this month. During the exhibition, Mr. Bian Hengwen, assistant to the general manager and manager of the sales company of Shandong Bluestar Dongda Chemical Co., Ltd., accepted an exclusive interview with a reporter from Tiantian Chemical Network at the booth, and described to us the management thinking and development of this modern large-scale enterprise .
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Production and Operation Management
Management is the cornerstone of development. In the conversation with Mr. Bian, the word that appeared most frequently was “management”. Mr. Bian repeatedly emphasized that Dongda University attaches great importance to management, promotes world-class manufacturing engineering, focuses on process reengineering and improvement, and management covers production process management and operation management. etc. “Through the effective management of the production process and production base, maintaining product stability and improving product quality will bring about an increase in market value and brand reputation.”
The needs of customers in the existing market are different. How to meet customer needs is an important issue for manufacturers to consider. Mr. Bian said: “Dongda will carry out customer segmentation and positioning according to different market needs in marketing, and establish a good relationship with them. Stable strategic partnership.” This can be seen from the increasing sales of Dongda in recent years and the balance of sales in off-peak seasons.
  Improving operating standards, improving product quality, and taking advantage of greater production capacity is a work that Dongda is currently working on. Mr. Bian said: “Dongda will add 100,000 tons of high-end polyether production capacity, which is expected to start next year. In new projects, we will insist on adopting new technologies and high-end positioning.”
Production, supply and marketing are running well, industrial chain development and economies of scale, not only customers directly call “Dongda has changed”, Dongda people can’t help but sigh: “The result of management methods such as technological improvement and practice of management methods is high efficiency. ”
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Marketing
    Based on Shandong’s market advantages, do a good job in the regional market within a radius of 500 kilometers. Dongda implements the market strategy of “focusing on the core market and radiating surrounding areas” according to local conditions. “As the supply continues to increase, in the market operation, how to maximize the benefits at the same cost is our concern.” Mr. Bian said, “Our marketing strategy focuses on big customers, big markets, customers and markets. The scale expansion will bring about the sustainable and stable development of Dongda University.”
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Technology research and development
Speaking of technology research and development, Mr. Bian is full of confidence: “Dongdong University has invested heavily in research and development, which can be said to be unique among its peers.” The introduction of research and development equipment, high salary to attract talents, the establishment of research institutes and research and development groups, and actively developing overseas Technical exchange, the implementation of these measures has greatly accelerated the pace of process improvement and quality improvement of existing products. “Expansion of production is not an increase in quantity, but an improvement in quality. Our huge investment in research and development is to lay a solid foundation for the long-term and sustainable development of the company and make a good technical reserve.”
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Corporate Culture
Dongda is committed to building a knowledge-based and technology-based enterprise. “The company pays attention to learning and education, and improves the knowledge literacy of the whole team, which is the driving force for the development of the company.” When talking about the corporate culture, Mr. Bian talked to the reporter with eloquence.
When it comes to future development, Mr. Bian is resolute and courageous: “Our philosophy is to focus on the present, focus on the current business, to be high-end, to be the first in the country, and our goal of striving and catching up is to be a world-class large company.”
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Ling Jia, reporter of Tiantian Chemical Network