Runying: Maximize the benefits for customers

Run Ying Polymer Industry Co., Ltd., affiliated to Singapore Zhi Ying Hong Group, formerly known as Conlon Asia, is a professional polyurethane equipment manufacturing company, providing high-quality equipment and impressive products for the polyurethane industry Trusted service. Recently, Zhou Zhenhua, China Marketing Manager of Runying Polymer Industry Co., Ltd. accepted an exclusive interview with Tiantian Chemical Network, and introduced to us the secret of the company’s foothold in the front end of the industry and maintaining performance growth.

(The picture shows Zhou Zhenhua, China Marketing Manager of Runying Polymer Industry Co., Ltd.)

As a company from Singapore, Runying has a low-key style but is not unknown. It has won repeat customers with its down-to-earth professionalism and excellent quality, and has a good reputation among customers. Zhou Zhenhua, who has been in the polyurethane industry for 25 years, has a deep understanding of this: “The goal that Runying pursues is to improve production efficiency and benefits for customers, and create maximum benefits for customers.”
the
To create benefits for customers, we must first understand the needs of customers. “Runying has two characteristics: a wide product chain and a complete range of products.” Zhou Zhenhua confidently and proudly told the reporter, “We have been involved in almost all the equipment and fields involved in the polyurethane industry.” On the basis of many and complete products In terms of technology, Runying also pays attention to the research and development of technical processes, such as the ultra-low temperature premixing system used in the refrigerator industry, and the polyurethane skin spraying used for automotive interior parts. Zhou Zhenhua is proud of his exclusive products.
the
The precise positioning of the target customer group is also the magic weapon for Runying. Reporter Zhou Zhenhua summarized four major industries: water heaters, refrigerators, automobiles, and building materials. In every industry, Runying has unique competitive advantages. Taking the automobile industry as an example, Zhou Zhenhua said: “All products related to foaming on automobiles are related to Runying.” Including steering wheels, instrument panels, and headrests , Sound-absorbing carpets, ceilings, sunroof glass edging and other interior parts, advanced technology has enabled Runying to cooperate with top brand customers in various categories.
the
In the increasingly fierce market competition, if you want to stand out, you must make advantages in technology, market and service, and the uniqueness of Runying can be summed up in two words – “training”. Different from training in the general sense, Runying’s training pays more attention to the professionalism and technology of sales and technical personnel, including equipment knowledge, understanding of industry processes, final products, and auxiliary equipment of partners, etc. “Our after-sales service is not only for customers to install, debug or repair; it is also for customers to train their own maintenance personnel, and will expand to new technology training as much as possible to help customers grow.” Zhou Zhenhua talked eloquently.
the
In recent years, Run Ying has increased its investment in China, using the 20 square kilometers of land owned by its affiliated Singapore Chi Ying Hong Group in Shenyang and the developed one square kilometer factory building to set up an auxiliary production base to further support the company Development in China and Asia.
the
Having served in Runying for 17 years, Zhou Zhenhua fully agrees with the company’s corporate culture: “Our company has a good soft environment. Humanized management makes employees more conscious and responsible.” It is also based on this consistency in values On this platform, everyone can give full play to their talents and put their ideas into action.
the
Not only the employees themselves, but also the corporate culture of the supplier is equally important to the customers. “More and more customers hope that cooperative companies can provide cost-effective, personal and high-quality services, as well as high-quality personnel.” Zhou Zhenhua said. Therefore, cultivating a good corporate culture is also a task that Runying attaches great importance to.
the
Focusing on target customers and clarifying its own advantages, whether it is investing in building factories or cultivating talents, Runying always clearly considers the interests of customers. Step by step, develop and grow.
the
the
Ling Jia, reporter of Tiantian Chemical Network