A few days ago, , the world’s leading supplier of liquid and powder coatings, Axalta Coating Systems broke ground in Jiading, Shanghai on an environmentally friendly water-based coatings plant with an investment of US$50 million. On the occasion of the 30th anniversary of Axalta’s entry into the Chinese market, this move means that Axalta will continue to contribute to the sustainable development of automaker customers and the Chinese auto industry by providing the most environmentally friendly coating products. Axalta Global Chairman and CEO Charles Shaver personally laid the foundation stone for the new factory in Jiading, and was interviewed by reporters at the event, further showing us his interest in the Chinese market optimism and confidence.
Axalta Global Chairman and CEO Xie Ruisi delivered a speech at the groundbreaking ceremony of the new factory in Jiading
the
Axalta Coating Systems is the world’s second largest manufacturer of automotive coatings, formerly known as DuPont High Performance Coatings Division, has 145 years of history and successful experience in the coatings industry, providing automotive, transportation, general industry and specific construction Provide leading technology and related products to industrial and decoration industry customers.
the
Xie Ruisi told reporters that this year is the 30th year of Axalta’s business in the Chinese market. The company hopes to bring the latest environmentally friendly water-based coating technology to the Chinese market through the project of the new factory in Jiading. “Our new factory in Jiading will use our latest, most environmentally friendly, and sustainable cutting-edge technology to provide water-based coating products for China’s automotive industry and many other industrial fields.”
the
In the past 30 years of development in the Chinese market, Axalta has successively jointly operated 5 powder coating factories, built 2 paint factories in Jiading, Shanghai and Changchun, and 4 repair paint training centers across the country. Axalta’s global color laboratory, Asia-Pacific R&D center, Asia-Pacific and China headquarters are all located in Shanghai. Xie Ruisi introduced to the reporter: “We have 2,000 employees in China, of which 400 are in the R&D center. In the past 2013, our operation in the Chinese market will continue to maintain a growth rate of more than 20%. The global sales of 4.5 billion euros The Asia-Pacific and Chinese markets account for a considerable proportion of sales, so we are quite satisfied with the development in the Chinese market.”
the
Facing the fast-growing Chinese market with huge opportunities, Xie Ruisi said that Axalta’s automotive customers include both local Chinese automakers and international brands, including almost all large companies. At the same time, Xie Ruisi also talked about the challenges we are facing: “The customer’s growth rate is faster than we expected, how can we ensure the timely supply of products; when the customer’s own technology and process flow are constantly updated and developed, how can we ensure that we can effectively The right people and equipment to support them; how to find the most suitable talents at the most suitable time. This is very important, it takes time to learn and understand, and it also requires us to work more closely with customers.”
Axalta executives and journalists on-site exchange meeting
the
The key to serving customers lies in the innovation and uniqueness of products. The 3-coating 1-baking (3-Wet) water-based coating system process officially launched by Axalta in 2007 can continue to the next coating without drying between coating operations, which greatly improves the spraying efficiency and can create Excellent automotive coating performance. “Currently, some international customers are mostly adopting the 3-coating-1-baking technology, but we found that Chinese customers are also very interested. We will cooperate with them, introduce the technology to their factories, and help them run such technology. Now in In China, Changan Ford, Shanghai GM, and FAW-Volkswagen have all used this technology.” Xie Ruisi said.
the
Talking about the current development status of the automobile industry, Xie Ruisi said that more and more cars will use plastic or composite materials to reduce their weight, which puts forward higher requirements for color matching performance in terms of body color. “As a paint supplier, this is a very good development opportunity. Our water-based paint products can bring very good color matching performance. We not only want to ensure the aesthetics of the paint paint, but also pay attention to its durability and Safety.” Xie Ruisi emphasized, “We will continue to develop more environmentally friendly and more sustainable water-based paint products. At the same time, with the continuous development of China’s infrastructure and more clean cars, we can cooperate with customers more Collaborate to continuously expand our product portfolio.”
the
Facing the development of the Chinese market in the future, Xie Ruisi said that there are many opportunities in the field of coatings alone. He told reporters: “We consider doing more vertical integration in the field of coatings, such as paying more attention to pigments, dispersants, resins, etc., focusing on companies that make coatings, intensive cultivation, rather than turning ourselves into a Chemical companies. We are excited about the continuous growth of the Chinese market, so we will continue to pay attention to the Chinese market in the future.”
the
Special Article by Reporter of Tiantian Chemical Industry Network
微信扫一扫打赏
