Recently, Covestro held the “May ‘Innovation Season’ Media Meeting”, Covestro Coatings, Adhesives and Specialty Chemicals (CAS) Business Mr. Lu Weiguo, President, attended the meeting, accepted interviews from the media such as Tiantian Chemical Network, and communicated and exchanged information on the market planning and product innovation of the CAS department.
Mr. Lu Weiguo, Vice President Greater China, Covestro Coatings, Adhesives and Specialty Chemicals (CAS) Business Unit
As one of the important business divisions of Covestro, the business unit of the CAS division is global, with production plants located in Europe, Asia and the United States. Specialty chemicals such as films, serving various end-use markets such as construction, automotive, electronics, IT, medical and consumer goods.
In the first quarter of 2015, the sales volume of the CAS department achieved a strong growth of 6.3% year-on-year. Affected, it fell by 2.8% within expectations. Despite this, segmental EBITDA rose by 6.1 percent to 139 million euros. The increase in profit was attributable to the decline in raw material prices more than offsetting the unfavorable impact of selling prices and volumes.
From the perspective of business growth regions, the Asia-Pacific region has the fastest growth. Mr. Lu Weiguo believes that the entire Asia-Pacific market will continue to grow in 2016, especially in China. He expects that the CAS sector will have a 4% sales growth this year. “Covestro will keep up with the pace of market growth and maintain the company’s market share in the Asia-Pacific region.” Talking about market planning, Mr. Lu Weiguo said, “The overall strategy of the CAS department is as always, that is, to create value for customers. If we say The difference is that we are closer to the market, observe market changes more, adjust strategies according to customer needs, and respond quickly.”
“Regarding innovation, Covestro has always been a market-oriented enterprise. Covestro will provide what the market needs. Under the general trend of environmental protection, water-based polyurethane coatings are a direction, and high-solid and low-viscosity is also a direction. In both directions, Covestro is involved and has products.” Mr. Lu Weiguo introduced. Coatings and adhesives are an important part of the business of the CAS department, and there are more than 100 related R&D personnel. So far, they have converted the six types of monomers produced by themselves into 2,300 types of products and sold them to more than 4,300 customers, establishing Covestro’s leading position in the industry. In the future, with the development of China’s auto industry, the CAS department will focus on the auto industry, including automotive original paint, automotive refinish paint, automotive interior materials and adhesives, etc., and will continue to introduce new ones.
In addition, the CAS department recently disclosed three innovative products applied in the automotive field: the first is a bio-based curing agent, 70% of which are derived from bio-system corn stalks, natural materials can not only make the color of body paint more It is bright and colorful, which also reflects the concept of sustainable development and social responsibility of the enterprise; the second item is the new blulogiq N 3190, which can be cured at a low temperature of 100 degrees, with fast speed, improving efficiency while saving energy, and can adapt to different substrates such as metal and plastic. The third new product is water-based adhesive, which can reduce solvent emissions, reduce the content of formaldehyde, toluene and other harmful substances by 80%-90%, and improve the air quality in the car . “Currently, more than 50% of cars in the United States use Covestro’s water-based adhesives, while the market share in China is less than 10%, so there is huge room for future growth.” Mr. Lu Weiguo said that Covestro’s CAS department launched Water-based shoe glue, with excellent quality, has become the industry standard; there is still a lot of room for improvement in shoe glue, especially in the field of sports shoes.
Affected by the global financial crisis, many domestic downstream shoe-making companies have closed down in recent years. The chemical industry brings challenges and pressures. In this regard, Covestro said that although it will also face challenges in the industry, corporate pressure will eventually turn into motivation, and will promote structural adjustments in the entire industry, forming a situation in which the strong are stronger and the weak are weaker; Enterprises with strong talents will become stronger and stronger, while those with weak competitiveness and non-standard enterprises will continue to be eliminated. Downstream enterprises will gradually develop in the high-end field. Opportunities outweigh challenges. “In the future, Covestro needs more talents to join the cooperation , to make us stronger, not layoffs.” Mr. Lu Guowei emphasized.
As the inventor of polyurethane technology, Covestro not only has a century-old heritage in polyurethane technology, but also has a world-leading management level and a strong talent pool. Currently, Covestro is planning a project to strengthen enterprise collaboration and provide chemical management consulting to some domestic enterprises.�Service, improve management level, and guide downstream enterprises to improve production process and technology application, so as to improve product quality. The first two letters “Co” in the English name of Covestro (Covestro) imply collaboration (collaboration). Throughout the value chain, the CAS department will continue to practice the value concept of collaboration, strengthen cooperation with suppliers and customers, shorten Production R & D and market demand time, to provide customers with better services. Covestro will also continue to uphold the “3C” concept of Curious, Courageous and Colorful, and constantly cultivate the soil and climate for innovation, so as to realize the goal of “creating a wonderful world”. Good vision.
In November this year, Covestro’s CAS business unit will participate in the China International Coatings Exhibition in Guangzhou. At the last coatings exhibition, Covestro launched a high bio-based curing agent Desmodurâ eco N is well received. Currently, Coves Innovations HDI factory will also be officially in operation. At this year’s coatings exhibition, Mr. Lu Weiguo said that the CAS department is looking for good topics, hoping to jump out of the coatings circle, communicate and discuss with customers on current sensitive topics in the industry in terms of innovation, collaboration, and corporate management, and bring to the industry New horizons and ideas.
Tiantian Chemical Network reporter special article
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