Made a wonderful appearance at the Australian International Furniture Fair, and MLILY attracted attention overseas

From July 13th to July 16th, the high-profile 2023 Australian International Furniture Fair (AIFF) was held in Melbourne, Australia. It is the leading brand in the field of sleep technology in China and the pioneer of zero pressure mattresses. MLILY made a wonderful appearance and set off a 0-pressure craze at the exhibition, attracting a large number of traders, retailers and purchasing agents from Australia, New Zealand and other countries to visit and communicate. Features show keen interest.

MLILY Dream Lily at AIFF

AIFF is Australia’s most influential furniture and home furnishing fair open to global exhibitors, bringing together hundreds of global exhibitors from all over the world. As a Chinese brand adhering to the road of globalization, MLILY has entered the Australian market as early as 2015. After several years of intensive cultivation, MLILY products have covered hundreds of distribution stores in Australia and widely entered various home sales channels. Product quality is recognized by more and more customers.

67% of consumers choose, MLILY is internationally recognized

Recently, Alkira Glamping, an Australian professional holiday home company, released a market survey link on the social platform Instagram, showing that 67% of consumers choose MLILY for their mattress brand preference, which is a sign that the MLILY brand is widely recognized in Australia. And the specific performance of welcome, and behind this, it is inseparable from the support of product strength-Australia has a warm climate, a long sunshine season, people’s lives are rich, and local people’s vacation and leisure life are the norm. Therefore, the quality of household products in daily life Higher requirements.

MLILY is the pioneer of 0-pressure mattresses. It has been focusing on the research and testing of 0-pressure cotton for more than ten years. In 2012, it developed a non-temperature-sensitive 0-pressure cotton. invention patents. Mengbaihe non-warm feeling 0 pressure cotton can not only fully absorb and disperse the body’s gravity, but also make the pressure felt by the contact parts between the human body and the mattress approach to zero, thereby improving the sleeping comfort, reducing frequent turning over, improving deep sleep, and It overcomes the defect that the traditional memory foam will change its softness and hardness with the change of temperature, and is as hard as a brick at low temperature, and maintains a comfortable sleeping feeling throughout the seasons.

According to the “Experimental Report on the Sleep-Aiding Effect of Mengbaihe 0-pressure Mattress” by the Research Center of Ergonomic Engineering College of Anhui Agricultural University, and the “In-depth Research and Statistical Analysis Report on the Effect of MLILY Mengbaihe 0-pressure Mattress on Sleep Conditions” by Dalian Viteau International Hospital, it is shown that Mengbaihe The average degree of fit between the 0-pressure mattress and the human body is 82.45%, which is significantly greater than that of spring mattresses and palm mattresses, which means that the human body is in full contact with the mattress, which is conducive to pressure relief; compared with traditional palm mattresses, the use of Dream Lily 0 The time required to fall asleep by pressing the mattress is reduced by an average of 49%, and the time of deep sleep is increased by an average of 38.1%, falling asleep faster and sleeping better.

Experimental data of MLILY products

In addition, MLILY Mengbaihe products have passed the national standard formaldehyde test, and have won the CertiPUR-EUR and CertiPUR-US certifications issued and implemented by the American “Flexible Polyurethane Foam Association” on the safety, environmental protection and health of sponge products, and the certification by the International Environmental Protection Agency. The OEKO-100 ecological textile certification established by the Textile Association, the products have been tested by well-known textile testing institutions in 15 countries around the world, and the excellent product quality has been widely recognized by the international community.

Adhering to globalization, it has sold well in 110 countries and regions

The hot sales of MLILY in Australia is a microcosm of its globalization strategy. As a sleep technology brand with the vision of “becoming a respected world brand”, MLILY officially landed in the US market as early as 2012 , opened the global strategic layout.

As of June 2023, MLILY products have been sold to 110 countries and regions, covering Asia, Europe, Africa, North America, South America, and Oceania, with more than 10,000 sales terminals around the world. In addition, the parent company Mengbaihe continued to expand offline channels overseas, acquired “Zara in the bedding industry” and Spanish local brand Maxcolchn, opened more than 90 stores locally, acquired 38 stores of American chain retailer MOR Furniture, and Reached cooperation with German home furnishing brand MC.

Regarding the globalization strategy, Ni Zhanggen, chairman of Mengbaihe Home Furnishing, once said that as China becomes stronger, the globalization of Chinese brands is an inevitable trend. Export high-quality products and sleep culture.”

In 2015, the MLILY Serbia factory opened, becoming its bridgehead to the European and American markets, which also means that MLILY has officially started overseas production and manufacturing, and penetrated into overseas supply chains. As of 2023, MLILY has six production bases in the United States, Serbia, Thailand, Spain and China.The energy layout exceeds 10 billion RMB, gradually forming a global manufacturing network, providing a strong backing for MLILY’s global development.

MLILY overseas production base

The 2023 AIFF has come to a successful conclusion. MLILY’s wonderful appearance is an excellent example of Chinese companies and brands going overseas. In recent years, as the Chinese economy has entered a new era of high-quality development, it has become an inevitable trend for the development of the times , It is MLILY’s plan for a rainy day and the plan to go to sea as early as more than ten years ago that made it seize the opportunity of global development.