On June 29, two trucks loaded with 62.16 tons of bleaching powder products slowly drove out of the No. 1 warehouse of Sinopec Jianghan Oilfield Salt Chemical Hubei Co., Ltd. bleaching powder. It is understood that this batch of bleaching powder products with the trademark of "Sinopec" will arrive in Vietnam after 3 days of border trade transportation. This is the first time that Jianghan Oilfield Salt Chemical's own brand products have been sold overseas.
"In July, we will also sell two batches of 200 tons of Sinopec brand disinfectant products to Thailand." Ju Hua, deputy director of the marketing department of Jianghan Salt Chemical, said, "We have been deeply involved in the bleaching powder market in Thailand for 20 years. Over the years, it has been well recognized by local customers. In the next step, we will gradually open up the overseas market of our own brand according to the first near and then the far.”
Jianghan Oilfield Salt Chemical is the largest production base of chlorine-containing disinfectants in the world. The sodium bleaching powder produced by the company is an inorganic broad-spectrum high-efficiency disinfectant, which is mainly used in drinking water disinfection, water purification, and environmental disinfection. Killing and animal husbandry, aquaculture, etc. With high-quality service and excellent product quality, more than 90% of the products are sold overseas, covering more than 90 countries and regions around the world. They are favored by the market and have won a good reputation.
The company actively promotes brand creation, implements brand marketing, and improves product recognition and competitiveness. In April this year, calcium hypochlorite (sodium bleaching powder essence) and trichloroisocyanuric acid (strong chlorine essence) and other "two essences" products were officially included in the list of Sinopec's core product catalogues. With the help of Sinopec's international influence , will further boost sales of disinfectant products and expand market share.
"We set up a leading group for brand building to study and determine the structure of our own brand, formulate a long-term strategic plan, and design and produce a beautiful and highly recognizable 'Sinopec' on the basis of preliminary market research and solicitation of customer opinions. Industrial disinfectant labels and 'Shandun' civilian disinfectant brand trademark." Said Nie Shuibin, deputy manager of the company, "By standardizing and unifying the export labels, choosing 40kg and 50kg packaging of our own brand products, and promoting them in the Southeast Asian market, we have achieved a great success since then. Brand awareness."
With the advent of the post-epidemic era, public awareness of disinfection has generally increased, and the disinfectant market has ushered in new development. In the next step, Jianghan Salt Chemical will focus on the goal of "building a domestic first-class inorganic chemical base", focus on building its own brand, improve and develop a series of products, and make industrial disinfectant products a world-renowned high-quality first choice, and civilian disinfectants The products are built to be trusted by users with high domestic influence, and the civilian edible salt products are built into domestic well-known brands with strong competitiveness in the industry, and the company's own brands are continuously promoted to radiate the whole country and go international. (Chen Chuanwu, Huang Hongxia)
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