The 19th China (Shenzhen) International Cultural Industry Expo will be held from June 7th to 11th. Since its official establishment in Shenzhen in 2004, the exhibition scale, the number of visitors, and the degree of internationalization of the ICIF have continued to rise, and it has become an important engine to promote the development of China's cultural industry, an important platform for Chinese culture to go global, and an important window for expanding cultural opening to the outside world.
This year’s ICIF will be held mainly offline and integrated online and offline, and the content of the exhibition will be further enriched. Among them, 6 exhibition halls are set up offline, namely Digital Culture Hall, Cultural Industry Complex Hall A, Cultural Industry Complex Hall B, Guangdong-Hong Kong-Macao Greater Bay Area Pavilion, Cultural Tourism Consumption · Belt and Road International Pavilion, Intangible Cultural Heritage · Arts and Crafts ·Art Design Hall.
The Yunshang Cultural Expo platform will display cultural products and projects according to the exhibition area of the exhibition hall, use panoramic shooting technology to simulate the offline display scene, display the offline exhibition content synchronously on the cloud platform, and strengthen the online transaction function to create "Digital Cultural Fair".
The first aspect of this ICIF is to highlight the improvement of trading functions. Innovatively hold a series of industrial activities to promote transactions, such as cultural industry investment promotion conferences, cultural fair innovation projects, and new product launches, to provide "first show" platforms for new products and new projects at home and abroad; cooperate with e-commerce platforms to create a series of consumption promotion activities to help exhibitors Accurately connect merchants with online and offline buyers to create a new scene of cultural consumption.
The second is to highlight the improvement of the level of internationalization. During the exhibition, international cultural activities will be held to expand the international circle of friends of the Expo, and more than 20,000 overseas professional visitors from more than 100 countries and regions will participate in the exhibition.
The third is to highlight digital applications. This ICIF will improve the big data system of the ICIF, launch the digital cultural and creative products of the ICIF, and also innovate and develop digital tickets, provide diversified digital services, and realize green exhibitions.
The fourth is to highlight the innovation of display content. This year's ICIF will highlight the display and promotion of national-level cultural industry market players, major platforms, and the latest technological innovations. At the same time, organize 5G, big data, cloud computing, artificial intelligence and other new technology application cultural enterprises to participate in the exhibition, and hold the "National Cultural Digitization and Cultural Elements Trading Achievement Exhibition".
While displaying the development achievements of the national cultural industry and promoting the innovation and development of the cultural industry, the ICIF also drives the rapid development of Shenzhen's cultural industry. In 2022, the added value of Shenzhen's cultural industry will account for 8% of the city's GDP, the number of cultural enterprises will exceed 100,000, and the number of employees will exceed 1 million.
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