Pattex, a brand of Henkel Group, announced the official launch of DIY series products, based on the world’s leading technology and the brand concept of “craftsmanship, safe choice”, to achieve one-stop environmental protection household bonding The glue solution is upgraded again, so as to meet all the glue needs of consumers in daily home decoration.
In recent years, due to the continuous growth of second-hand housing transactions in my country and the aging of housing issues, consumers have an increasing demand for renovation and daily home maintenance, and thus put forward higher requirements for the environmental protection and performance of decoration products. Require. However, in China’s home improvement adhesive market, there are not many brands that can provide a full range of adhesive products in the home improvement process at the same time. At the same time, some products cannot meet the needs of consumers in terms of performance and environmental protection.
Because of this, Pattex is committed to creating a one-stop solution to meet the diverse needs of consumers, including environmental protection, convenient use, suitable size, and easy storage. After two years of hard work, Baide launched DIY series products to upgrade its overall product solutions, allowing consumers to purchase all the products they need in one stop, and at the same time, they also have a unified brand endorsement in terms of product performance and environmental protection. The DIY series products launched this time include a series of products such as glue remover, mold remover gel, wall repair paste, nail-free glue, etc., which can be used by consumers on demand, thus effectively solving common problems in daily home improvement repairs, such as Common moldy phenomena in home life, common glue residues, cracked walls, shelf installation, and silicone renovation, etc.
The core concept of Henkel Baide DIY series products is to make it easy for non-professionals to use safe and environmentally friendly household adhesive products. For example, some products adopt innovative packaging design, which can be used directly without tools, and the reasonable packaging capacity can meet family use while avoiding waste. At the same time, Black & Decker also provides considerate additional services, not only providing supporting auxiliary tools, providing professional guidance materials, but also customer service personnel providing timely consultation and guidance online. In addition, Black & Decker’s products not only meet China’s environmental protection requirements, but also meet some environmental protection requirements of the European Union, such as REACH certification, French A+ standards and other requirements. This also fully demonstrates that Black & Decker is committed to providing high-quality environmentally friendly products to the Chinese market.
At present, two products in Black & Decker’s DIY series have been launched, and have received a lot of positive feedback from consumers in social media. Some consumers said, “After the Spring Festival, there were many stubborn offset printing left on the wall where the Spring Festival couplets were pasted at home, but after spraying with Pattex glue remover, the residual glue was wiped off immediately.” Some consumers also mentioned, “Since With Baide Pattex Mildew Removing Gel, you no longer have to worry about mildew stains on the silicone in the kitchen and bathroom in humid weather.”
Pradhyumna, Vice President Asia Pacific, Henkel Adhesives General Manufacturing and Maintenance Business Unit
Ingle said: “Currently, Chinese consumers’ demand for quality of life at home is gradually escalating. At the same time, more and more consumers want to try and use DIY products. Environmental protection, efficiency and convenience have become important criteria for consumers to choose home improvement products. Baide always takes consumers as the core, regards excellence and environmental protection as the core value of products, and adheres to the concept of sustainable development. We hope that through this newly released DIY series products, we can bring consumers higher performance, The more environmentally friendly and easy-to-use one-stop environmentally friendly household adhesive solutions allow every consumer who chooses Baide products to gain a comprehensive and high-quality home decoration experience.”
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