Earlier, BASF, a well-known German chemical company, issued a statement on its official account: BASF corporate logos and trademarks are not allowed to be used for publicity without permission. The wording of the statement was harsh, warning merchants who falsely used the BASF brand for illegal publicity.
In the current car clothing market, there are a large number of merchants who use the BASF brand trademark for promotion, which can be seen everywhere on the e-commerce platform.
The fraudulent use of such merchants is a major infringement of BASF, which seriously affects the brand image of BASF, brings harm to the normal operation of BASF in China, and violates the legitimate rights and interests of BASF’s official partners.
Baoye, as a cutting-edge national trendy car clothing brand in the automotive aftermarket, respects technology and advocates innovation. Since the day of research and development, BASF has carefully selected raw materials, and this year it has jointly developed TPU material car paint color changing products with BASF. The two parties will use Baoye Its color-changing car clothing is used as a carrier to jointly develop new TPU material car paint color-changing products, which will be launched to the market in the near future.
Baoye, as a new car material brand, has unlimited pioneering vitality; while BASF is a chemical company with a long history in Germany, and has strong technical strength in the field of chemical materials.
This time, the two parties signed a strategic agreement to join hands in the game to change the color of the car clothing track, which is an active attempt and technical exploration by both parties in this field. It is believed that the strategic cooperation between Baoye brand and BASF will bring new vitality to China’s recolored car covering market, especially domestic car covering brands.
Upgrading raw materials: find a new way to bring forth the old and bring forth the new
Relevant research and past experience have shown that traditional PVC car coverings have poor ductility, are prone to yellowing, and are susceptible to corrosion, which cannot meet users’ needs for car coverings that adhere to the paint surface and are durable.
Compared with the traditional PVC material, the new generation of TPU car cover launched by Baoye has the advantages of thinner thickness, greater strength, good ductility, not easy to aging and yellowing, environmental protection and recyclability, and creatively improves the flexibility of the material itself. Closely fit the whole car, significantly improve the anti-ultraviolet, anti-aging and anti-yellowing ability of the vehicle paint surface.
Technological breakthrough: perfect integration of conservation aesthetics
Opening the first conference of the automotive aftermarket in 2023 – Beijing Yasen Exhibition, ushered in the debut of Baoye TPU color-changing car clothing.
Baoye perfectly integrates trendy aesthetics and protective performance, breaks through the limitations of traditional materials, and applies self-developed nano-polymer modification technology to the newly developed TPU car cover.
Thanks to the new advantages of the Baoye brand, Baoye’s car color changing products will show good strength in practical applications.
The strategic cooperation between Baoye and BASF aims to open up new market opportunities for both parties, jointly promote new color-changing car coverings, promote the sustainable development of the new material industry and the gradual popularization of color-changing car coverings in China, and help the rise of domestic brands. It is a win-win situation for Baoye and BASF.
Jointly research and develop new materials, expand new markets, firmly grasp the pain points of consumers, and keep up with the main theme of environmental protection. Baoye and BASF will join hands to lead the domestic automotive paint color change field to realize the leap from the PVC era to the TPU era, and open up the domestic color change car clothing market. A new pattern. The two parties will give full play to their respective advantages and jointly create a new benchmark in the color-changing car clothing industry.
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