Japan’s auto industry started earlier and has a history of more than 100 years, and the scale of the country’s auto industry is very important in the world . Judging from the data in recent years, Japan’s annual car production has reached more than 7.5 million, and its production ranks second only to China and the United States, ranking third in the world Location.
Automobiles produced in Japan are widely sold around the world. Judging from 2021 export data, North America is the largest destination for Japanese auto exports, accounting for nearly 40%, followed by Asia and Europe. The popularity of Japanese cars in the North American market is due to the fact that North America’s leading economic development level in the world has made consumers in this market more capable and willing to spend on cars. On this basis, due to the large area and sparse population in North America, and the high labor cost of auto repair, consumers have higher requirements for the fuel consumption and quality stability of cars. On the whole, the fuel efficiency, stability and cost performance of Japanese cars at the same price are better than those of American cars. This advantage makes Japanese cars gradually win in the market competition.
In contrast, the performance of Japanese cars exported to the European market is not as good as in the North American market. On the one hand, more fuel-efficient diesel cars are more popular with consumers in Europe due to the overall higher fuel prices in that market. The diesel technology of local European models, especially German cars, is very prominent, and it is difficult for Japanese cars to compete with them in this field. On the other hand, the automobile manufacturing industry plays an important role in the European Germany It is important for traditional industrial powers such as China, France, and the United KingdomIndustry, coupled with the market integration of the European Union, so the European market is more interested in foreign cars such as Japanese cars The exclusion of the system is also more obvious.
Source: Japan Automobile Manufacturers Association
Looking at the data in recent months, From January to May 2022, Japan’s automobile production and export volume showed a significant year-on-year decline for five consecutive months. In terms of production, the continuous shortage of semiconductor supply in the upstream of the Japanese auto industry in recent months and the continuous decline in exports have jointly exerted resistance to the production of Japanese autos. The setback of Japanese auto exports during this period was mainly due to two reasons: On the one hand, under the wave of the rise of new energy vehicles, Chinese new energy auto brands with more prominent cost-effective advantages have formed a share in the export of Japanese cars in the global market. crowding out effect. On the other hand, in recent months, the high inflation in Europe and the United States combined with the negative impact of the Russo-Ukraine War on the macro economy has resulted in continued weak demand for automobiles from the North American and European markets.
Source: Japan Automobile Manufacturers Association
It is expected that in the next two years, there will be many obstacles to the development of the Japanese auto industry. First of all, the development trend of the global automobile industry is to advance to the field of new energy. However, Japan’s auto industry has lagged behind in the transition to new energy sources, which will have a negative impact on the development of Japanese cars in the future. Secondly, the accumulation of China’s semiconductor and artificial intelligence and other advanced technologies in the automotive field and the complete system of the automotive industry chain will bring strong stamina to its future development. Japanese cars will face more challenges from China in terms of exporting to the global market.
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