As people pay more and more attention to sleep quality, memory pillow, as a product beneficial to sleep health, has performed well in European and American markets in recent years. However, few people pay attention to the upstream raw material of memory pillows——TDI, and its impact on the memory pillow market.
TDI, namely toluene diisocyanate, is one of the important raw materials of memory foam. Memory foam material is a high-tech material with progressive resilience and excellent support performance, which can adjust its shape according to the pressure and body temperature of the human body, thus providing a comfortable sleeping experience. However, since the supply of TDI is relatively scarce and expensive, the manufacturing cost of the memory pillow is relatively high, which also limits the its popularity in the market. According to data from Santos Business Consulting, since the end of 2020,TDIPrices have been on an upward trend, especially at the end of2022The price soared It hit a record high of more than 26000 yuan per ton. Although the price dropped slightly later, it still maintained a high level, which brought certain cost pressures to memory pillow manufacturers.
Figure1:2020-2022ChinaTDIMarket price trend (unit: Yuan/ t)
Nevertheless, the performance of memory pillows in the European and American markets is quite impressive. According to market research firm, the global memory foam pillow market size is estimated at 24.0 USD billion and is expected to reach 2028 The adjusted scale will reach 35.5 billion US dollars, the compound annual growth rate during the period was 5.7%, and it showed a trend of rapid growth. Behind this trend, in addition to people’s attention to sleep quality, it is also related to the excellent performance of memory pillows. Compared with traditional pillows, memory pillows can provide better neck support and pressure distribution, reducing the occurrence of cervical pain and headaches. In addition, the memory pillow has better air permeability, which can help relieve problems such as night sweating and allergies, thereby improving sleep quality.
The main manufacturers of memory foam pillows in the North American market areTempur-Pedic,Serta、Sealy、Simmons,Sleep Innovations and other companies, as well as European Dunlopillo,Relyon, Silentnight and other companies. However, the consumption of memory pillows in Europe and the United States mainly depends on imports. According to statistics, memory pillows are mainly imported from China, Malaysia, Vietnam, Thailand, India and other Asian countries, and some products are also imported from European countries. China asTDIThe country with the largest production capacity, TDI The export volume Also increasing day by day.
Figure2:2018-2022ChinaTDIExport volume and year-on-year growth rate (tons, %)
Overall, the memory pillow market has a bright prospect and is expected to continue to grow in the future. However, the memory pillow market is also facing some challenges, including rising manufacturing costs, increasing competitive pressure, and improving product quality and performance. In response to these problems, relevant companies need to strengthen technology research and development and brand promotion, and continuously improve product competitiveness and market share.
It is worth noting that in recent years, with the popularization of the concept of environmental protection and sustainable development, consumers have paid more and more attention to the environmental protection and sustainability of products. Therefore, in the memory pillow market, manufacturers need to pay attention to the use of environmentally friendly raw materials and production processes, and develop more environmentally friendly and sustainable memory foam products to meet consumers’ demand for environmentally friendly products.
In short, memory pillow, as a healthy and comfortable sleep product, has achieved good market performance in European and American markets, but it also faces some challenges and opportunities. In the future, relevant companies need to focus on technology research and development, brand promotion, and sustainable environmental protection to achieve sustained market growth and long-term business development.
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