A few days ago, the European Commission put forward a proposal for the textile industry to pay for discarded clothing under new rules and footwear disposal fees, the new regulation looks at reducing the carbon footprint of fast fashion brands. The committee noted that the proposal is aimed at pushing apparel companies to make their products more recyclable and promoting the development of a second-hand market. It would be a huge blow to fast-fashion brands such as online retailers Shein and Boohoo, as well as clothing giants H&M and Zara, whose business relies heavily on fast-fashion sub-brands.
Fast fashion is a concept that has been popular in the textile industry for the past two decades. Fast fashion provides current popular styles and elements, characterized by low prices, many styles, and small quantities. It focuses on fast, fashionable and affordable, which stimulates consumers' interest, reduces the pressure on consumers to update their wardrobes, and promotes sales and sales speed. Open up brand awareness in the shortest possible time. A major feature of fast fashion is the unavoidable large number of unsalable clothes, and if this proposal is implemented, fast fashion companies will have to face transformation.
Previously, on May 22, 2023, the governments of EU countries agreed that the EU should Promoting environmental protection by prohibiting the destruction of unsold textiles. Fast fashion is facing increasing pressure, and a number of new regulations will force them to abandon low-cost business models and explore new paths for renewable materials.
According to the European Commission, each EU citizen throws away the equivalent of 12kg of clothes and Footwear, over three-quarters of which is incinerated or ends up in landfills. According to the European Environment Agency, the consumption of clothing and footwear is expected to increase by 63% from 62 million tons in 2019 to 102 million tons in 2030. Based on environmental protection considerations, bio-based spandex has long been the research and development direction of major companies. For example, the bio-based spandex jointly developed by Hyosung and Hung Yen has been certified by professional institutions and is about to be put into use. However, it still takes time to digest the turbulent transformation of the fast fashion industry under the environmental protection policy, and the demand for the spandex industry may also experience a period of sluggishness.
The clothing leader H&M expressed support for these measures and proposed a plan. By 2025, the company's 30 % of clothing will be made from recycled fibres. Textile industry body Euratex said it was working with small fabric manufacturers in 11 textile-producing regions on a pilot project to create a closed-loop system with a view to achieving sustainable development.
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