Interview with Mr. Matthew Hellstern, General Manager of Polyurethane Global Business of KTM
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Chemtura has been committed to research and development of product systems with excellent performance to meet the different needs of customers. Chemuria Polyurethanes is a global leader in polyurethane hot cast molding prepolymers, special waterborne polyurethane dispersions and polyester polyol applications. Mr. Hellstern told the reporter that the rich and comprehensive product line provides customers with a wide choice, excellent product quality and stability, and perfect technical support, etc., which ensure that the polyurethane business can provide customers with world-class products and services, ” Technical support is a service we specially set up to help customers choose products suitable for their respective fields, which is very important, because it can make products better suitable for customers’ professional application fields.”
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Chemtura has a global production base, including a factory and infrastructure in Nanjing, China. Recently, Chemtura also announced an important investment – a new factory in Nantong, which will bring more new polyurethane technologies, and the huge production and technical capabilities will closely link Chemtura’s polyurethane business sector with the growing customer needs , especially in China.
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The relationship between Chemtura’s polyurethane business and customers is closely linked through its extensive and comprehensive product lines and technical capabilities, making it known in the industry as a solution provider that creates customer value. In Chemtura’s view, they are most concerned about truly understanding customers, meeting customer needs, and seeking win-win solutions with customers. “Taking the Chinese market as an example, we have a product application development center in Nanjing, which can provide customers with timely technical support. At the same time, we have also increased investment in research and development of innovative products to help customers open up new markets, so as to provide customers with reliable Continuous and broader development opportunities.” Mr. Hellstern said, “Work closely with customers to ensure their rapid growth and profitability, and help them succeed, so we have also achieved success.”
In the process of focusing on customers’ needs, Chemtura’s polyurethane business took the lead in proposing a novel business model – Adiprene Direct, that is, based on customer feedback, targeting small but important customers provide better service. The model has recently started rolling out in North America and Europe. Mr. Hellstern explained to the reporter: “This service is an extension of the existing polyurethane business field. Sales managers and technical service personnel will cooperate more closely and share information, so as to provide customers with better product services and technical services. “
Whether currently or in the future, the polyurethane business always focuses on customers. As a multinational company operating global business, how to respond quickly to the market and meet the needs of local customers in a timely manner is crucial. “We believe that serving customers nearby is the best way. Through Chemtura’s global system, we can share experience from other regions to promote local production, product application development and technical services.” Mr. Hellstern said, “Not only won customers, but also developed sustainably in the market competition.”
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While serving customers, the further goal and pursuit of Chemtura’s polyurethane business is to serve the society, so It is committed to developing new products and technologies that are safer, healthier and more environmentally friendly. For example, the polyurethane business recently launched the Adiprene® Duracast® product series and the semi-prepolymer product system with low mercury content, which are superior in product performance, processing technology and product application , not only can help customers reduce costs and reduce waste, but also is a non-polluting and environmentally friendly product.
When asked about his insights on successful people in the business world, Hellstern talked about the two leading entrepreneurs – Bill Gates and Steve Jobs. Mr. Hellstern once again emphasized the concept of “customer first”. In his view, Gates is good at discovering opportunities, seeking customers’ needs and turning them into reality; Jobs is uniquely innovative and leads customers into new fields. “Their success is not only due to performance, but more importantly, they have changed people’s lifestyles and made life better.” Mr. Hellstern said, “The world is changing all the time, new customers are constantly emerging, we must have innovative Thinking and technology to deal with new markets, so as to better serve customers and achieve success.”
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Ling Jia, reporter of Tiantian Chemical Network
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