Bayer MaterialScience: Green Technology, Sustainable Development

From November 23rd to 25th, 2011, the 16th China International Coatings Exhibition was held in Shanghai New International Expo Center. At this industry event, one of the most important coating exhibitions in China, Bayer MaterialScience showcased its latest green solutions for the sustainable development of various industries, and paid special attention to ecological home, new energy, transportation and quality of life, etc. four fields.
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During the exhibition, Mr. He Furui, the newly appointed Senior Vice President of Bayer MaterialScience Asia Pacific Coating Adhesives and Specialty Chemicals (CAS) Business Unit, was interviewed by the media and introduced the innovative solutions and products brought by Bayer.

Today’s world is facing negative impacts such as population growth and atmospheric changes. In this regard, He Furui said with confidence: “Bayer MaterialScience is fully prepared to give the industry’s support with our innovative technology and ideas. Sustainable development brings a new path.” Regarding the Asia-Pacific region, where sales account for 20% of Bayer’s global business, and the Greater China region, which is the world’s third largest market, He Furui said: “According to the latest data, the Asia-Pacific region is It has exceeded the sum of North America and Europe. The CAS department of Bayer MaterialScience attaches great importance to environmental protection and energy saving. No matter in each base or each device of our production products, we pay great attention to energy saving and environmental protection, and in the process Also use international leading technology.”
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In order to further show that the importance of the Chinese market to the Bayer Group is becoming increasingly prominent, He Furui introduced a series of initiatives of the company: “The Asia-Pacific headquarters of the Coatings, Adhesives and Specialty Chemicals business department has recently been officially relocated to Shanghai. To provide localized R&D work for the local market, we will also set up a regional R&D center of the CAS department in the Polymer Research and Development Center in Pudong, Shanghai, to cooperate with our innovation centers in Japan and India, and to be closer to the Chinese market and serve China’s Customers bring localized innovation. Since China or the Asia-Pacific region is a very important market for global shoe materials and textiles, our new R&D center in China will also be our global research and development center for shoe materials and textiles. center.”
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In addition to large-scale hardware investment, Bayer also attaches great importance to talent construction. “In the next few years, our CAS department will accelerate the improvement of the total number of talents and the quality of talents, especially in the training of localized talents. He Furui added, “The Chinese market is of great significance to Bayer MaterialScience, and localized talents are the only way for us to achieve long-term success in China. We will accelerate the training of local talents in various departments and levels. .”
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For many years, Bayer MaterialScience has been a leader in the development of raw materials for waterborne polyurethane coatings and offers a wide range of innovative and sustainable solutions. The exhibition hall of this exhibition takes water as the design element and theme, presenting the organic combination of environmentally friendly materials and daily life through innovative water-soluble technology. When it comes to water-based polyurethane coatings that everyone is generally concerned about, He Furui introduced its progress and market promotion: “The PUD (polyurethane dispersion) product we pioneered and launched has very obvious advantages in energy saving and environmental protection. We attach great importance to official production All-round cooperation between academics and research institutes, in line with the purpose of the “Twelfth Five-Year Plan” to focus on energy conservation and environmental protection, will strengthen the promotion of PUD products. At the same time, Bayer MaterialScience’s CAS department will strengthen cooperation with relevant Chinese departments to promote energy conservation and environmental protection in the industry. Promote the introduction of industry standards, so as to truly bring a better tomorrow to Chinese industries and users.”