The 14th China International Adhesives and Sealants Exhibition, jointly organized by the China Council for the Promotion of International Trade Chemical Industry Branch and the China Adhesives Industry Association, was recently held in Guangzhou. The brand exhibition of the adhesives and sealants industry with the longest time, the largest scale, the most professional, and the most complete products. The grand event welcomed 300 exhibitors and more than 12,000 professional visitors from 40 countries and regions. Tiantian Chemical Network sent reporters to the Guangzhou exhibition site to conduct in-depth exchanges with the exhibitors.
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Coating Group from Taiwan is one of the major TPU suppliers in Asia. Since its establishment in 1988, the company has always been Developing strength, providing customers with timely service and the best quality, has been recognized and affirmed by customers at home and abroad. Cai Guiping, deputy general manager of the sales department of Coating Fine Chemicals (Kunshan) Co., Ltd., introduced and shared with us Coating’s development plan, service concept and business operation.
(The second from the right in the picture is Mr. Cai Guiping)
At this exhibition, Coating mainly displayed TPU adhesives, composite flexible packaging adhesives, moisture-responsive polyurethane hot melt adhesives ( PUR), polyurethane adhesive (textile lamination) and other products. As an enterprise that has been focusing on the polyurethane industry, Coating’s main products are polyols, TPU, PU, and adhesive series products, Mr. Cai said: “In the short term, our goal is to continue to focus on this industry and develop various and competitive polyurethane products for customers.”
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Different from traditional production-oriented enterprises, Coating pays more attention to the “customer-oriented” service concept, adheres to the “customer-oriented” enterprise spirit, and provides high value-added products and professional services through excellent technology and high-quality teams. Satisfying the needs of global customers is the implementation criterion, and we expect to achieve the highest customer satisfaction and achieve a win-win situation. “Coating mainly produces polyurethane raw materials to help customers find suitable production raw materials and create win-win added value. For customer service, we not only need to understand the customer’s use, processing methods, equipment and other production conditions, but also introduce suitable products for customers. PU raw materials will also allow customers to understand the physical properties and characteristics of Coating products, and add value to customers’ products.” Mr. Cai explained.
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In recent years, more and more multinational companies have shifted the focus of R&D and production to the Asia-Pacific region, especially China. Coating, based in Taiwan, foresees customer needs and market orientation as early as 2001, and sets its sights on the mainland for development. Coating Fine Chemicals (Kunshan) Co., Ltd. has successfully copied the business philosophy, professional production technology and management experience of the Taiwan factory, and officially put into production in 2004 and focuses on serving the entire Greater China region. “Compared with other peers, Coating has invested a considerable amount of manpower and resources to deeply cultivate the mainland market, which has also allowed Coating to gain a certain reputation in the polyurethane industry in the mainland market. In the future, our development plan will continue to invest in the mainland market. Of course, it also includes the plan to build a factory.” Mr. Cai introduced, “In addition, in order to comply with the development trend of internationalization and the market demand in Southeast Asia, Coating has set up a local office in Vietnam, and we will strive to complete the production and service for local customers. Localization, create a win-win situation with customers.”
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Coating is committed to the research and development of sustainable and environmentally friendly products, which also reflects the business philosophy of sustainable development of the company. Mr. Cai pointed out: “Sustainable and environmentally friendly products will be the mainstream of the future market. Only by continuously investing in development can the company develop sustainably. This time The TPU and PUR exhibited at the exhibition are all environmentally friendly products. In addition to continuing to invest in the research and development of these two products, we have also begun to invest in production The development of quality material products. At present, there are biomass TPU and PU series products on the market, and the application of more series of biomass products will continue to be developed in the future. field.” At the same time, Coating is also keen on public welfare and giving back to the society. Mr. Cai said: “Coating has always been not behind in its investment in social welfare. What corporate management takes from the society should be used in the society.”
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Ling Jia, reporter of Tiantian Chemical Network
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