Founded in 1926, Graco is a world leader in fluid handling systems and components. Its products are used for the transfer, metering, control and feeding of a wide variety of fluid and viscous materials. These materials are widely used in automotive lubrication, construction and building maintenance, general industry and the automotive industry. Graco’s continued investment in fluid handling and components provides innovative solutions for a changing global marketplace. Recently, the reporter interviewed Mr. Zhuang Jing, sales manager of Graco Shanghai Representative Office, and asked him to introduce Graco’s market strategy and development plan.
(Zhuang Jing, Sales Manager, Graco Shanghai Representative Office)
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Zhuang Jing is in charge of the Graco polyurethane market in China. According to him, Graco has maintained strong growth in the Chinese market this year, with an increase of more than 30%. Such a good operating condition has placed greater expectations on the Chinese market. “The Chinese market has already It has become the most important part of Graco’s development strategy, and the company will increase investment and promotion efforts in China in the future to strive for greater growth.”
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Graco has a rich product line that can cover almost the entire polyurethane industry. When it comes to which application field he is optimistic about, Zhuang Jing said bluntly: “Graco products are currently relatively well-known in the Chinese market in the field of building insulation. We will also continue to pay attention to this market and continue to invest.” At the same time, Graco will also plan to explore emerging markets and seek new growth points, “Exploiting new markets is Graco’s consistent strategy and direction. The development and promotion of the polyurethane products industry will make up for our previous weaknesses.”
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In the face of fierce market competition, Zhuang Jing appeared confident and sure: “The core advantage of Graco is continuous innovation, continuous use of new Sales and services are carried out in the form of agents, so that the service is localized and the cost of users is minimized.” Facing the instability of the global financial market, Zhuang Jing said: “The instability of the financial market has indeed made Graco’s business global There are ups and downs, but Graco is a company that is good at technology and is a company that does business in a down-to-earth manner, so it has little impact.” At the same time, he is also optimistic about the future trend of China’s economy.
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Having served Graco for many years, Zhuang Jing very much agrees with the company’s corporate culture: “Graco advocates people-oriented, values employees’ subjective initiative, and continuously trains employees in technical and business quality, innovative concepts and The good atmosphere of the company is the biggest advantage in retaining employees.”
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Actively explore the market, attach importance to technological innovation, and create a people-oriented corporate environment. I believe this will help the company to go better and better on the road of future development.
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Ling Jia, reporter of Tiantian Chemical Network
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