“The Chinese market is an important driver of Bayer’s long-term growth”

Interview with Dong Le, Vice President of Commercial Operations Greater China of Bayer MaterialScience Polyurethanes

A few days ago, the “Emerging Industry Sparks Liaoyuan – 2012 China Polyurethane Industry Chain Investment and Development Forum” sponsored by Tiantian Chemical Network was successfully held in Shanghai. Dong Le, Vice President of Commercial Operations Greater China of Bayer MaterialScience Polyurethanes Division, attended the forum and gave a report on the theme of “global polyurethane emerging market development opportunities”. During the meeting, Dong Le accepted an exclusive interview with Tiantian Chemical Network, and further shared Bayer MaterialScience’s understanding and layout of emerging markets with us.

(Keynote speech by Dong Le, Vice President of Business Operations Greater China, Polyurethane Division, Bayer MaterialScience)

Dong Le told reporters: “For Bayer, the Chinese market is an important driving force for long-term growth.” The Chinese market is the world’s largest market for construction, automobiles, railways and consumer electronics; The world’s largest exporter and the second largest economy, with a strong growth momentum; the world’s largest polycarbonate market; will soon become the largest polyurethane market, second only to the United States in the second largest coatings market. Based on these data, Bayer will continue to devote itself to the development of the Chinese market. “China is the center of gravity of the material technology customer industry.” Dong Leru said, “The expansion of Bayer’s Shanghai integrated base and the R&D activities carried out by the Polymer R&D Center in the local area prove our commitment to the Chinese market. We promise to rely on innovation to shape The Future of China’s Environment.”
Bayer has made a series of investments and deployments for the Chinese market, and expects that the Chinese market will continue to maintain a strong growth momentum in 2012. Dong Le said: “Building a strong local reputation, so as to work with customers to tap business potential in this extremely dynamic market environment, has always been the cornerstone of our strategy in the Asia Pacific region, especially in China, and we will continue to work hard to achieve this. A little.”
For example, Bayer MaterialScience’s polyurethane system material plant in Qingdao Economic and Technological Development Zone will soon be put into operation in 2012. As a pilot project of Bayer’s Eco-Business Building Plan, Bayer MaterialScience’s polyurethane systems factory in Qingdao will include an office building of more than 1,000 square meters. The building will use a series of environmental protection solutions to take advantage of the natural environment – from thermal building systems, to photovoltaic panels for harvesting solar energy, to geothermal systems that allow buildings to reduce Take advantage of applications that conserve natural resources in this way. Dong Le said: “The company will provide customers with a full range of customized polyurethane solutions and market-oriented expertise, serving customers in many industries including automotive, construction, home appliances and furniture.”
At the same time, the third phase of the expansion of Bayer (China) Co., Ltd. Shanghai Polymer Research and Development Center in Jinqiao is under construction and will proceed as scheduled. Dong Le said: “The expansion of the center re-emphasizes the company’s firm commitment to innovation, which has always been the cornerstone of our future development. The expanded polymer research and development center will be equipped with a full range of research and development technologies, and will serve the automotive, consumer goods, renewable energy providing solutions-focused products and services to customers in specific industries, such as building and construction.”
Facing an emerging market full of vitality and opportunities, innovation and environmental protection are two indispensable main factors. In the “12th Five-Year Plan” National Strategic Emerging Industry Development Plan, the energy-saving and environmental protection industry ranks first among the seven strategic emerging industries, which coincides with Bayer’s sustainable business model. Bayer is particularly optimistic about the development prospects of building energy efficiency in China. Dong Le told reporters: “In China, the energy consumption of the construction industry accounts for a quarter of the total energy consumption, more than the sum of the steel and cement industries. The Chinese government plans to reduce the energy consumption of buildings in all cities by 65% by 2020 (Beijing 75% reduction) (compared to the value in 1980). To support China in achieving these interim goals, we willRenewable energy such as solar energy, household appliances, adhesives and innovative applications such as automobiles continue to make persistent efforts. “
“We will continue to invest in ensuring a reliable supply and a sustainable future.” Dong Le once again reiterated Bayer’s solemn commitment to the Chinese market.

(Dong Le, Vice President of Commercial Operations Greater China, Bayer MaterialScience Polyurethanes Division, and Cheng Guowen, General Manager of Tiantian Chemical Network)

Exclusive interview with Tiantian Chemical Network
Reporter Ling Jia

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