Visit to Shanghai Litai New Mold Material Co., Ltd.General ManagerZeng Xiangyun
Shanghai Litaixin Mold Material Co., Ltd. was established in 1996. The company provides services for polyurethane, automobile manufacturing, aerospace, metal forming, composite materials and ceramics industries. It has become the largest supplier of various release agents in China. The largest supplier of mold resin in China.
As a national brand in the mold release agent industry, Litai is not afraid to compete with internationally renowned brands, and stands tall in the fiercely competitive market without failing. The key to the reason lies in the “innovative” gene contained in the brand. Flowing in the blood of brand development, it always injects strength into the brand and moves towards the future.
Zeng Xiangyun, the general manager of the company, told the reporter of Tiantian Chemical Network that Litai’s products are mainly release agents, and the strongest application is in PU. Mr. Zeng said that the company’s philosophy is “to use professional, environmentally friendly and economical products – to make production easier for customers”, and professionalism, environmental protection and economy are the most significant competitive advantages of Litai.
Professional:In China, there are few manufacturers that invest in large-scale R&D, production and sales of release agents, and Litai is the most professional among them.
Environmental protection:How can we make the production of enterprises safer? How to contribute to the environmental protection of society? Litai has always regarded them as the responsibility of the enterprise. Litai continues to reduce hazards through the research and development of water-based products, and supports environmental protection with its own actions.
Economy: High cost performance is Litai’s commitment to customers. On the premise of ensuring quality and environmental protection, Litai reduces product costs through advanced formulas, localization of materials, and large-scale production. So as to benefit the majority of customers.
From these three points, it is not difficult to see that “making production easier for customers” is not a slogan, but a concrete plan.
Litai not only provides products, but also solutions, and organizes product development according to different processes and special needs of customers. This is where Litai plays its advantages, and it is also an extension and development trend of customer needs.
With the increasing awareness of environmental protection in China in recent years, environmental protection is a major point that is increasingly valued by all parties, and Litai also pays attention to this. When it comes to environmental protection, Mr. Zeng has a lot of experience: “The environmentally friendly production of release agents is reflected in three aspects: active ingredients, solvents, and additives. By using environmentally friendly raw materials, there will be no residue on the surface of the product, and the solvent will replace industrial production with water. Solvent, reduce air pollution.” Although facing practical difficulties.�, setting high standards is the only way to keep customers happy. How to achieve excellence is to continuously innovate and make continuous progress. How can we improve? Litai also has its own philosophy: “Correcting mistakes is progress”.
There are always ups and downs in the road, and the journey is not all smooth sailing. In the face of difficulties, Litai people always carry forward the spirit of never giving up. It is precisely based on this persistence and belief that Litai can continue to improve from weak to strong to the leading position in the industry. The specific meaning and logical relationship among them let us see the unremitting efforts and pursuit of Litai.
As a national brand enterprise dedicated to independent innovation, in the face of fierce competition from similar foreign companies, Mr. Zeng has a good attitude and full of confidence: “We must correctly treat the gap with foreign companies, and we must not underestimate ourselves. They have used it for decades It takes time to develop to the current level, and we have only been established for more than ten years, as long as we speed up the pace of development, there will be a day of surpassing.” At present, Litai is paying close attention to the development of the industry and the needs of customers. Unremitting innovation and improvement in order to ensure that customers can use the latest and best products in a timely manner. By providing unique solutions to help customers achieve the ideal goal of “high efficiency, low cost, and good products”, so as to realize the lofty mission of Litai – to make production easier.
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Exclusive interview with Tiantian Chemical Network
Reporter Ling Jia
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