Facing challenges and new opportunities, there is a long way to go

——Interview with Chen Hua, General Manager of Nanjing Jinhaiwei Chemical Industry Co., Ltd.

【Background】
Nanjing Jinhaiwei Chemical Industry Co., Ltd. is a core subsidiary of Nanjing Jinhaiwei International Supply Chain Management Co., Ltd., established in 1995, is a large-scale trading enterprise specializing in chemical import and export. It has established long-term good strategic partnerships with many world-renowned chemical manufacturers.
In the fierce market competition, Jinhaiwei is one of the most influential enterprises in the industry, and its business varieties are widely used in many fields such as medicine, pesticide, polyurethane, coating, daily chemical industry and so on.

the
【Text】
A few days ago, Mr. Chen Hua, the general manager of Jinhaiwei Chemical, accepted an exclusive interview with a reporter from Tiantian Chemical Network. Walking into the spacious, bright and tidy office hall of more than 3,700 square meters, the phone rings one after another, and the fast-paced and efficient working atmosphere of Jinhaiwei people infected us. At present, Jinhaiwei Group has more than 700 employees across the country, and more than 300 employees in Nanjing headquarters. Sitting in Mr. Chen’s office, he shared with us what kind of management and cultural system is behind a growing enterprise.

(General Manager Chen Hua of Jinhaiwei Chemical Industry Co., Ltd. was interviewed by Tiantian Chemical Network reporter)

2012The first half of the year started well, but we still need to be cautious in the second half of the year

It was the middle of the year, Mr. Chen told reporters that the company performed well in the first half of this year, especially the market conditions in the first quarter were relatively optimistic. However, affected by many factors, the market outlook is not optimistic, so the company will be more cautious in the second half of the year. “Market demand is not strong, real estate factors are beginning to appear gradually, and the export market has not recovered well, and the impact of the second wave of the European debt crisis has touched the Chinese market. , everyone is generally not very optimistic about the market in the second half of the year.” Although he is not optimistic about the future development of the market, Mr. Chen is still optimistic about Jinhaiwei’s business: “We have a long-term cooperative relationship with our suppliers, so we will maintain stable transactions and continuous growth, and actively face the market. At the same time, in order to control and avoid risks, the company plans to transform to the industrial side, and seek steady development.”

(The spacious and bright office hall of Jinhaiwei Chemical Nanjing Headquarters)

Helping small and medium customers grow is our competitive advantage; helping employees grow is our corporate culture

Jinhaiwei’s target customers are small and medium-sized customers with a wide distribution of business. In terms of regional services, the company provides warehousing services, logistics services, product supporting services, etc., and for small and medium-sized customers with development potential, Jinhaiwei will also provide financial support and information consultation. “We will select qualified customers for credit through strict assessment and evaluation, and provide them with procurement guidance and consultation on the direction of industry development. We try our best to select high-quality customers for strategic cooperation. We hope that under the condition of stable cooperation, their Being able to grow bigger and bigger will enable both of us to grow and improve together.” Mr. Chen explained.

This kind of thinking of mutual growth not only runs through customer service, but also reflects in the training of employees. “With the development of the enterprise, Jinhaiwei has transformed from a company operating only in local regional markets to a company covering the whole country, which is facing some horizontal and vertical management problems.” Mr. Chen said, “On the one hand, we will learn from The management methods of some multinational companies, on the other hand, we also have our own method of training employees.”

From the time an employee enters the company, he will go through several stages: the first step is sales, from which he will learn basic skills; Think strategically. “Employees trained in this way will be relatively comprehensive employees.”
the
In the company headquarters with nearly 700 employees, young employees account for the majority. In order to allow them to better integrate into the group and enhance mutual contact and understanding, the company will regularly hold some outreach training and training activities . In this regard, Mr. Chen believes that it is of great significance: “The company now has a clear strategic goal, and how to implement the goal after it is formulated requires the understanding and implementation of each level. To let everyone understand the company’s future development direction, it is necessary to pass the company’s corporate culture. And good communication channels, group activities will be a good platform.”

(Sunshine and Vigorous Youth Team)

Focus on overseas markets, enhance core competitiveness, and diversify in the future

At the European Polyurethane Exhibition in April this year, Jinhaiwei participated in this exhibition and set up a booth. During the three-day exhibition, it received more than 100 customers, and some of them successfully signed orders. In this regard, Mr. Chen said modestly: “We are here to learn.” As for the harvest of the exhibition, Mr. Chen is also full of emotion: “This exhibition is an attempt and a good start. Through cooperation with local customers The communication and discussion not only helped us to further understand the surrounding customers and market conditions in Europe, but also showed the products and image of Jinhaiwei well, and took a more solid step for expanding overseas markets.”

Speaking of the company’s strategic goals, Mr. Chen said: “On the premise of stabilizing and strengthening the existing business model, we will strengthen vertical integration and make some adjustments in the industrial chain, upward or downward To increase our competitiveness.” Mr. Chen believes that “familiarity with and investment in the entire industrial chain” is the core competitiveness of Jinhaiwei, and he will copy the successful experience of the advantageous industry to other industries to establish new advantages. It is the future development direction of the company.