Yip’s Chemical Group integrated its paint business at the beginning of this year and formally established Bauhinia Paint Group, which is committed to developing into a leading paint company in China. At the beginning of this month, Bauhinia Coatings Group appeared at the Shanghai Exterior Wall Decoration Materials and Adhesive Technology Exhibition, focusing on displaying its engineering series coating solutions.
(Huang Ziqian, Deputy Director of Engineering Coatings of Bauhinia Coatings Group)
At the booth, Huang Ziqian, Deputy Director of Engineering Coatings of Bauhinia Coatings Group, introduced the company’s main product to the reporter of Tiantian Chemical Network – the water-based light-reflective heat-insulating exterior wall paint with remarkable heat insulation effect and rich and colorful colors, and the A Fire-resistant inorganic wall paint required by class fire-resistant materials. “This inorganic coating is not only fireproof but also waterproof, which is very in line with the needs of environmental protection.” In addition, Bauhinia also displayed a series of stone-like decorative coatings, such as water-based colorful paint, rock rhyme real stone paint, real stone paint, sand wall paint, etc. And these products are also in line with the theme of Bauhinia’s exhibition this time – “professionalism, environmental protection, color”.
With the increasingly severe domestic economic environment and increasingly stringent environmental protection requirements, the coatings industry is also facing more pressure and challenges. Huang Ziqian told reporters that the vision of Bauhinia Paint Group is to build a better living environment for Chinese families through environmentally friendly paint products and services. Develop more environmentally friendly products by investing heavily in technology research and development and understanding consumer needs. Yip’s Chemicals owns a research and development building in Zhangjiang, Shanghai, with an investment of more than HK$100 million. It focuses on the development of environmentally friendly, high-value chemical products that meet the needs of the market and customers, including water-based wood coatings, water-based plastic coatings, environmental protection and energy-saving architectural coatings, etc.
The current engineering coatings market is highly competitive and the product profits are low, and Bauhinia is also facing such problems. “The decline in profits can be made up for by increasing market share. We have a nationwide layout with production bases and logistics facilities to solve the problem of profit decline in terms of quantity.” Huang Ziqian said.
As a big national brand, Bauhinia will inevitably encounter price competition from small regional brands in the market competition. The solution of Bauhinia is to provide “value-added services” such as “consultant sales”, Keep a firm grip on customers. “The future competition is the competition of the entire value chain,” Huang Ziqian told reporters, “I think that future sales will not be selling barrels of paint, but selling product effects and supporting services.”
At present, some regions have broken capital chains, which has led to the emergence of a debt crisis, and the engineering coatings market has also felt a slight “chill”. Huang Ziqian admitted that “the first half of next year will be very difficult”, but he also expressed his confidence in the market outlook Confidence: “With the implementation of the ’13th Five-Year Plan’ and the further advancement of urbanization, I believe that there is still a huge market space in the coatings market. With the improvement of consumers’ taste, consumption power and purchasing power, the emphasis on product quality Enterprises will have greater market advantages.” At the same time, Huang Ziqian also revealed that he is particularly optimistic about the development prospects of Central China.
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