Recently, Wanhua Chemical held a unique and interesting event in the beautiful library of Qingdao University of Science and Technology — “Magic Laboratory”, from Chenjiaba after the reconstruction of the Beichuan disaster area The children embarked on a magical chemical science experience journey in the Mencius School of the University Library, and felt the magical charm of chemistry through a series of small experiments.
At the same time, on the morning of the event, Hisense Refrigerator also held a youth education public welfare activity in its Qingdao R&D Center, “Reading to See the Sea and Viewing the World”, inviting guests from Beichuan Chenjiaba Primary School, Kunming Mao About 30 teachers and students from Hehe Primary School and Jining Wenshang Primary School came to Qingdao to watch the sea during the summer vacation. Reading thousands of books is not as good as traveling thousands of miles. Haixin public welfare actions convey this concept to children. Wanhua Chemical has joined hands with Hisense Refrigerator to create a public welfare ecosystem. Their actions have fully proved the company’s high sense of responsibility to society. Dr. Qu Li, Brand Management Manager of Wanhua Chemical, told us, “We have been working hard to provide children with material support, but we hope to bring more knowledge to children beyond the material foundation and let them Ignite the desire for scientific knowledge and the desire for the outside world, which makes us feel more meaningful.” In this regard, a reporter from Tiantian Chemical Network conducted an exclusive interview with Dr. Qu Li of Wanhua Chemicals to let you know more about Wanhua Hua Chemical is constantly digging into the stories behind the science popularization activities of the “Magic Laboratory”.
Q1. Since its inception, the “Magic Laboratory” activity has been held in Yantai, Ningbo, Shanghai, Beijing, Sichuan and other places. Wanhua Chemical has also been making unremitting efforts to popularize the chemical knowledge of young people and hold such activities What is the original intention? In addition, will the theme of this event be interpreted in other new forms?
Qu: This activity fully demonstrates that Wanhua Chemical’s development philosophy and core values are closely linked. Wanhua Chemical’s corporate vision has always been to create a world-class chemical enterprise that is respected by the society and proud of its employees. Wanhua Chemical has also been constantly thinking about how to realize this vision. In addition to pursuing high-speed growth in performance, as a chemical company, it also needs to reflect a high sense of responsibility to society. Maintaining harmonious development of society is a very important core of responsible care. Elements are things that require us to invest more energy and strength.
Insist on safe production operations:In the past, we may have paid more attention to issues such as process safety, production safety, community safety, employee safety, etc., so Wanhua Chemical has been promoting High standards and strict requirements for EHS system management, strengthening the management of zero emissions, zero pollution, zero accidents and other safety production, these are all manifestations of our responsibility for EHS management; but since the establishment of the brand management department , we think more about how to better reflect our high sense of responsibility to the society and how to make our brand more appealing. Thinking from a responsible perspective, there are many forms of development that we can involve in, such as charity, medical care, environmental protection, education, etc., all of which can reflect the significance of social responsibility, but in the end we focus on the perspective of education, hoping that we can start from ideological education On the one hand, to give children some guidance or shape in the direction of education, we hope more to help them establish correct values and beliefs, which is also the true meaning and soul of education.
Insist on innovative applications:What can we do for education? The evolution of the activity of Magic Lab has also reflected our step-by-step thinking process. The educational group includes primary and secondary school students and college students. We have also developed different types of activities for these two groups. For college students, we established an innovation application competition, because Wanhua Chemical adheres to the concept that “innovation has infinite possibilities, and creation makes dreams come true.” For modern society, college students often understand innovation as the innovation of models. However, as for whether the research done can be truly transformed into productivity and whether it can solve practical problems in life, these perspectives may be considered less, and these happen to be more to be solved in the development of enterprises, so we start from this perspective The Innovation Application Contest was launched in order to hope that college students will establish the concept that innovation must be combined with practical application, transform science and technology into actual productivity, and hope that college students can give innovation a new definition.
Key support for primary and middle school students:For the popular science education of primary and middle school students, one is that children have a narrow range of knowledge and are unfamiliar with the definition of chemistry, but they are often found everywhere in life The figure of chemistry can be seen everywhere in clothes, shoes, furniture, etc., so we hope that through a��It’s beautiful, but at the same time we are also delighted to find that the teachers’ thinking is also changing accordingly. At the beginning, the teachers would think that science popularization is a very difficult course to implement without sufficient conditions, but when they arrive at the scene, through a series of Small experiments with simple materials and easy operation can make simple things produce very wonderful chemical phenomena. At the same time, we leave the courseware and experimental equipment to them, and teachers only need to carry out such interesting courses for children on a regular basis. At the same time, discovering the mysteries of science through simple things also makes teachers and children have more desires to explore together. This is a renewal of concepts; We hope that more and more social groups will pay attention to Wanhua Chemical and children’s scientific dreams. This is also a manifestation of Wanhua Chemical’s responsibility for social development, which will also promote the public’s interest in the enterprise. And the improvement of the chemical industry, I believe this is an activity with rich meaning and multiple harvests.
Q5. What is the background and significance of Wanhua Chemical and Hisense Refrigerator co-hosting this event?
Qu: The initial opportunity for the cooperation between Wanhua Chemical and Hisense is because we found that we have independent but similar ideas on social responsibility outside of the cooperation. Wanhua Chemical has always cooperated with Hisense They are all business strategic partnerships, and in the process of cooperation, we found that each other has the same concept of social responsibility corporate brand, and we hope to have good cooperation in more fields, exchange each other’s experience, and jointly serve the society Responsibility to contribute one’s own strength. In the process of communication, we found that our focus is on the education of primary and middle school students. The concept is the same, but the forms of expression can be multiple and diverse. At the same time, we can well integrate each other’s experience and advantages. Both Wanhua Chemical and Hisense attach great importance to R&D and innovative enterprises, but at the same time, they both take social development as their own responsibility and always maintain feedback to the society is our consistent development policy. Under such concepts, we hope to have more More partners and we have better comprehensive development. Like the term “similarity blends” in chemistry, the same concept allows us to cooperate better, which is another reason why we maintain friendly cooperation with Hisense.
The ability of an enterprise is limited, but the power of social groups is unlimited. For the activity of Magic Lab, many parents hope that we can arrange more events to hold such activities, but for the enterprise itself, many technical engineers cannot participate in activities with high frequency due to work reasons , which also fundamentally reflects the limited ability of an enterprise, but if enterprises that want to contribute their own strength to social responsibility unite together to explore how to better create public welfare activities and take more power for social responsibility , build nests for children’s dreams, and work hand in hand to build a public welfare ecosystem. We can have the same concept, the same dream, and our activities and experiences can penetrate each other. We expect more and more companies to cooperate in this way, and our social influence will also grow.
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