———Interview with Ms. Wang Li, Vice President of Covestro Polyurethane Greater China
As the inventor of polyurethane, Covestro has always kept pace with the digital wave of the times. In the recent “Creative Gathering” event held by Covestro, Wang Li, Vice President of Polyurethane Business Unit of Covestro Greater China The lady said, “In the face of the reform of the global economy and industry, we need to continue to change the business model. The arrival of the era of Internet big data seems to be at the right time. As a brand-new business tool, digitalization can provide assistance and help our enterprises We respond to all kinds of challenges brought by society and the times. At the same time, China is the largest single market for Covestro in the world, and China is one of the countries that have always been at the forefront of digitalization. This provides Covestro’s development in China I believe that digital innovation in the Chinese market will certainly help to promote the success of Covestro’s global digital transformation.”
Digital strategy, serving customers with heart
At present, Covestro’s global digital strategy mainly focuses on three pillars: digital operation; digital customer experience; digital business model.
Ms. Wang Li told reporters that based on these three pillars, Covestro is constantly developing new platforms and business cooperation models, aiming to provide customers with more comprehensive and comprehensive services. Digital operations, that is, how to use advanced algorithms, big data, and powerful computing power to help companies better monitor factories and make facilities run more efficiently; digital customer experience, one of Covestro’s goals is to ensure that all partners In the process of cooperating with Covestro, Covestro will provide customers with dynamic decision support and personalized services at various digital user touchpoints to create additional value; for digital business models, Covestro has developed an innovative The digital chemical trading platform, whether it is a service or a channel, enables customers to obtain new value from it through a new business model.
At the same time, Wang Li also added that Covestro’s promotion of digital innovation and realization of digital goals ultimately depend on the final needs of customers. A brand-new business model may affect customers to make different decisions in different market environments. The birth of digitalization enables the entire production, procurement, order tracking process to save more costs, and the operation is more autonomous and convenient. . At the same time, Covestro is also actively applying product digitization to e-commerce platforms such as Alibaba in China. Wang Li said that Alibaba is only a tool for Covestro to choose a platform for digital innovation. At present, the role of the Alibaba platform is more concentrated. It is reflected in serving more small and medium-sized customers for Covestro. In the future, Covestro will continue to look for more partners and options, and strive to meet the different needs of customers.
Keep pace with the times, innovate and try more
When referring to Covestro’s digital innovation initiatives, Wang Li said that Covestro is in the process of promoting the actual project of the digital strategy There are two major features. A major feature is the innovation of business models. At present, in addition to cooperating with Alibaba and other platforms, Covestro also has a one-stop service e-commerce platform independently developed and operated by the company Order@Covestro 2.0, its system is mainly used for platform order operations. This system can provide customers with richer and more effective cooperation. At the same time, Covestro will promote different e-commerce platforms for different business environments , to help more customers switch from the traditional ordering mode to the digital ordering mode, which can effectively save labor costs in document transmission, delivery, post-tracking and other links. At the same time, Covestro’s Order@Covestro 2.0 platform can Provide more open and transparent market information, enabling customers to make their own order choices.
Another feature is digital technology services. Wang Li said that Covestro is currently actively developing a series of supporting technologies to support digital strategic transformation. There are three major technologies currently being tested. The first is the “climate correction” technology, which intelligently corrects the polyurethane formula and adjusts the pressure and humidity in real time according to the historical production data under different climatic conditions, which can greatly improve the customer’s product yield and production efficiency, and finally achieve effective cost control and Optimization; the second project is the formula tool SlabExpertTM soft foam expert, which can ensure the one-to-one correspondence between the formula and the target product performance, so as to adjust the formula according to the customer’s differentiated requirements for polyurethane foam, and finally realize the customized formula Solution; the third tool is BayCapTM computer-aided process, which is an online remote monitoring tool that can help enterprises predict whether the final product performance is good under the existing process parameters during the production process. This technology can improve the yield rate and The stability of product performance, thus furthercost savings step by step. Wang Li also said that according to the current customer feedback, both BayCapTM and SlabExpertTM have received good responses so far, and it is expected that they can continue to improve and promote the existing pilot results with Chinese partners.
Global strategy, take every step well
Wang Li said that the digital strategy goal of Covestro is to realize all online digital Cumulative channel sales reached 1 billion euros.
In addition, Wang Li said that it is difficult to have accurate figures to quantify the current status of digital development, but Covestro is confident in digital development and its application. Covestro has always been committed to keeping up with the trend of the times, taking every step well, and providing customers with more diversified and convenient service cooperation models. At present, in China and the world, Covestro’s digital development has always aimed to accurately collect customer development pain points through feedback from these platforms, and help them improve their processes and quality. All of Covestro’s innovative measures are It is to provide customers with more service value.
At present, in addition to white goods such as refrigerators, which have achieved initial results in the field of digital development, Wang Li also said that the automotive industry will also be a very important target industry for Covestro in the future. The demand for polyurethane materials in the automotive industry will continue to grow in the future. Covestro expects to lead new trends in the automotive industry through the application and innovation of digital technologies, such as energy saving and emission reduction, lightweight, and autonomous driving. In addition, in terms of automotive interiors, the future development of automobiles will inevitably move towards the direction of autonomous driving, so the interior materials must be more intelligent and comfortable. In the future, the application of polyurethane materials in the interior can greatly improve the riding experience Driving can be more humanized. These requirements pose challenges to the future polyurethane technology. Covestro hopes that through the accumulation and innovation of digitalization, it can quickly and stably bring new breakthroughs to the technological development of the automotive field.
微信扫一扫打赏
