On June 28, the world’s largest pregnant woman One of the baby exhibitions, the 22nd CBME Maternity Baby Exhibition (2023 CBME Shanghai) officially kicked off in Shanghai.
At present, the gradual recovery of the global economy has become the main theme. challenges, but also new opportunities. As Generation Z parents gradually become the main force of consumption, the characteristics of diversified and personalized consumption demand become increasingly prominent. As a raw material widely used in mother and baby products, adhesives are of great importance.
As a world-renowned adhesive company , Henkel has a rich development history of 147 years, and continues to lead innovation in the Chinese market with its excellent R&D capabilities. This time Henkel was invited to appear at the CBME exhibition, bringing ten innovative solutions to directly address the pain points of the industry, integrating digital intelligence, gaining insight into consumer experience, and actively promoting sustainable development.
At the exhibition site, the reporter of Tiantian Chemical Industry Network was fortunate Interviewed Mr. Fang Wangxi, Vice President (Bruce) Greater China of Adhesives Business of Henkel Consumer Goods Market, and conducted in-depth discussions on the development strategy of the business unit, sustainable production, adhesive application market prospects, and future product development directions.
Consolidate innovation The solution actively implements the B2B2C development strategy
The top ten highlights in this exhibition Among the innovative exhibits, Henkel has effectively upgraded its dazzling product launched last year – the Ultra Cool series of ultra-low temperature hot melt adhesives, demonstrating the company’s determination to lead the vane of sustainable development. This series of products has the advantages of energy saving and environmental protection, light and thin, no peculiar smell, and high-efficiency production. The average power consumption is 441 kilowatts per hour, which can effectively save 30% of the power consumption for raw material processing.
“Since the company launched the series last year Since the melting of adhesive products, it has been widely praised by many customers in the industry for its excellent product performance”, Mr. Fang Wangxi talked with confidence. For customers, the Ultra Cool series of hot-melt adhesive products are easy to operate at low temperatures, which are not only safer and more stable, reduce carbonization of hot-melt adhesives, but also reduce the maintenance frequency of nozzles and other equipment, effectively reducing costs and saving energy.
“While benefiting downstream customers, Our products also closely meet the needs of the terminal consumer market in the new era.” As consumers in the maternal and child market pay more and more attention to issues such as health, safety, and comfort, products with low odor, dryness, and breathability have become popular among many consumers. The family’s first choice. Ultra Cool series of hot melt adhesive products are convenient for manufacturers to use lighter and thinner raw materials, while taking into account the advantages of no odor and environmental friendliness. They stand out among many brands and have won the support and love of many consumers. “This vividly interprets our company’s grand strategy B2B2C—to continuously create innovative solutions with customers to meet the ever-changing and upgrading needs of consumers.” Fang Wangxi Mr. concluded.
Coordinated layout , start a new wave of sustainable development
Henkel’s long-term goals and China’s The sustainable development strategy is highly compatible. Mr. Fang Wangxi revealed that Henkel is determined to achieve a climate-friendly production process in its global production bases by 2030. In order to implementOne goal, in China, Henkel has implemented green energy conversion projects in China since 2020, taking various measures to increase the utilization rate of renewable energy. Through measures such as installing solar panels and conducting green power procurement, Henkel has successfully increased the proportion of renewable energy used in the operation of its production bases in China. Currently, about three-quarters of Henkel’s factories in China have achieved 100% use of green power. Mr. Fang Wangxi emphasized Henkel’s efforts and achievements in promoting green and sustainable production. He mentioned that Henkel’s Humen factory has achieved 100% production using green electricity. By reducing the carbon footprint in factory production, Henkel effectively reduces its own environmental impact.
In promoting sustainable transformation of product portfolio , Henkel worked closely with suppliers to develop a series of new products using carbon reduction and biodegradability. Among them, Bio Base hot melt adhesive has a unique formula of replacing some petroleum-based materials with bio-based materials, which satisfies consumers’ pursuit of natural raw materials, and has passed the strict American skin health certification, providing consumers with safer and more reliable products. choose. Together with Henkel, customers can mark their products with environmentally friendly and biodegradable labels, and jointly contribute to the sustainable development of the entire society.
Mr. Fang Wangxi added, for To further promote employees’ participation in sustainable development, Henkel launched the global “Sustainable Heart” project in March 2022 to provide employees with more comprehensive sustainable development information and training, and encourage them to actively participate in the practice of sustainable development.
Looking ahead : Innovative development and sustainable strategy go hand in hand
Layout for the future, Mr. Fang Wangxi said : “The Chinese market is one of our most important markets. We will use the global procurement network, efficient and flexible deployment capabilities, and stable and reliable risk management and control capabilities to empower the Chinese market. Henkel will use the world’s top technical strength , enabling enterprises to develop comprehensively in multiple dimensions of sustainable development, consumer user experience, and digital intelligence, cater to consumer trends, and improve price competitiveness while innovating.
Henkel will continue to develop products Explore the application of carbon reduction and biodegradable materials to provide consumers with more environmentally friendly and sustainable product choices. At the same time, Henkel will further increase investment in sustainable production and employee training, and encourage employees to actively participate in the practice of sustainable development and contribute to building a sustainable future.
Source of content: Exclusive release by Tiantian Chemical Network
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