The outcome of this collaboration will offer customers in the Home & Food, Electrical & Electronics (E&E) and Healthcare industries a significant advantage in providing technical support from the base polymer to the final colored product. As a result, customers can more quickly respond to on-trend designs and meet technical requirements and color standards, resulting in faster time-to-market. The colorful Ultrason® range can also be used to create high-quality, stylish, reusable home and dining items for a more sustainable lifestyle. Consumers can reuse these products repeatedly, and the performance and design elements of the products can still be kept as good as possible to the greatest extent. Therefore, these products can better support the circular economy, avoid the use of single-use plastics, and reduce the phenomenon of packaging waste in traditional catering models.
Anne Hippert, general manager of Avant's Coran Colors Division, said: "The market's requirements for high-performance color polymers are clear: companies must respond quickly to customer needs and flexibly supply the required color materials. Through this cooperation, Avant's professional colorants combined with BASF's high-quality substrates can bring customers the best of both worlds, that is, Avant can meet customers' end application needs with its professional color solutions, while BASF can provide the industry-renowned Ultrason® high Quality materials and a wide range of products. Together, we are committed to bringing innovative PAES products to the market to meet the color challenges of the household, food and other industries. In these industries, the colorful Ultrason® formulation can provide customers with safe and recyclable The product solution perfectly fits the customer's sustainable development goals."
BASF Ultrason® Global Business Development Florian Hennenberger said: "Avant's Coran Color Division can provide efficient and flexible specialty polymer color solutions, and BASF is a recognized high-quality Ultrason® material producer. Thanks to our sincere cooperation, we can now provide customized colors based on Ultrason® for new and old customers. Avant has perfect color formula expertise, BASF has rich material knowledge and product portfolio, and the two companies are actively improving the global layout, this cooperation will bring our customers a smoother and more efficient product development experience."
Avant and BASF have cooperated for a long time in the field of PAES. Through this cooperation, the two companies can help shorten product lead times, meet more flexible order requirements, and serve different industries. Avant is responsible for coloring Ultrason® manufactured by BASF and sold as Colorant Chromatics®.