Pearl Polyurethanes, a leading polyurethane systems company, has opened a new office in Egypt called Pearl Polyurethanes North Africa to better serve the North African region.
Ahmed Youssef recently joined the company and the Egypt office as Head of Sales for North Africa. With more than ten years of technical sales experience, he can help the company expand the market of polyurethane products in Egypt and North Africa. He previously held similar roles at Dow and BASF.
Ahmed Youssef will be responsible for providing personalized service support to existing Pearl Polyurethanes customers and meeting the growing demand from new customers in North Africa for the EcoPearl insulation range and other polyurethane applications.
Polyurethane foam market
With the population of Egypt exceeding 100 million and continuing to grow at a rate of nearly 2% per year, the growth of the polyurethane foam market in Egypt is expected to exceed the growth forecast of the GCC, which is 2026 by 2026 The compound growth rate is 5%. Similar growth prospects exist across North Africa as investments in infrastructure projects continue to increase, with the private sector playing an increasingly important role in this growth.
Pearl Polyurethanes CEO Martin Kruczinna commented: "We are excited about the opening of our new office in the Cairo region, with the growing demand for our range of more environmentally friendly polyurethane products, and now the move is one of our missions to meet these needs. It is an important part of our ongoing Pearl × 2 growth plan to double the size of our business over the next five years, with plans to open more international offices and corresponding factory."
"This is a great moment in history for an independent systems company like Pearl Urethanes, where flexibility and customer focus are our key strengths. We focus on Customers in Egypt, taking counter-cyclical actions against many large multinational companies.Pearl Polyurethane has a strategic advantage and is able to take advantage of the lower energy costs and labor costs of our Dubai headquarters, coupled with lower transportation costs, to provide a strong competitive advantage--We These advantages can be passed on to our valued customers.”
Customer-centric service
Martin Kruczinna added: "We are delighted to have an experienced industry expert like Ahmed joining the Pearl Polyurethanes team. Ahmed has a master's degree in materials science and engineering in Germany and is fully capable of delivering personality the personalized, client-focused service our clients have become accustomed to over the past 27 years,"
Ahmed Youssef, speaking from his new Cairo office, said: "Egypt's population is growing by about 1.5 million people a year, which means that the country has considerable demand for residential construction and infrastructure, as well as consumer goods such as home appliances and footwear. Large potential demand, which brings great growth potential for Pearl's best-in-class PU products.”
Ahmed Youssef concludes: "As we strive to be a game-changer in global warming, Pearl Polyurethane�� is currently the only company in the region with the International Sustainability and Carbon Certification (ISCC) certification. That's why we help our customers accelerate their progress towards net zero carbon emissions by providing polyurethane solutions that are better for the planet. This is a game changer for the insulation industry, enabling our clients and end users to demonstrate the sustainability and green credentials of their projects within the built environment through ISCC audits. "
Sustainable
Pearl Polyurethanes' R&D team received the Innovative Insulation Project Award 2021 for launching the first of its kind in the Middle East and again in 2022 for the launch of their new, more The sustainable EcoPearl low lambda insulation product won the Innovative Insulation Project of the Year Award, which has an overall 20% improvement in insulation performance compared to similar products.
Pearl Polyurethanes also offers a comprehensive line of polyurethane formulations and prepolymers for the production of high performance polyurethane foams as well as elastomers.
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