Adidas has opened a “sustainable” sports park in Chengdu, Sichuan, using discarded sneakers as the main material

On March 25, 2023, the naming and unveiling ceremony of Adidas No. 20 Sports Park was officially held in Chengdu. The park is located in Wuhou District, covering a total area of ​​30,000 square meters. It aims to cultivate the new generation of football power and promote the national fitness boom. At the same time, Adidas’ first sustainable football stadium in the country, built from 40,000 pairs of used sneakers, officially opened in No. 20 Sports Park, marking another breakthrough in Adidas’ sustainable practices. Zhu Ming, member of the Party Leadership Group and Deputy Director of the Sichuan Provincial Sports Bureau, Zhao Yi, member of the Party Leadership Group and Deputy District Mayor of the People’s Government of Wuhou District, Chengdu, He Qiu, member of the Party Leadership Group of the Chengdu Sports Bureau, Rui Xihe, German Consul General in Chengdu, Director of Adidas Greater China General manager Xiao Jiale, Sichuan football star Zou Yougen and other guests attended the unveiling ceremony, and held a futsal match in the sustainable football field. Enthusiasm ignited the entire sports park.

Group photo at the unveiling ceremony (from left to right: He Qiu, member of the party group of Chengdu Sports Bureau, Zhao Yi, member of the party group and deputy head of the Wuhou District People’s Government of Chengdu, Zou Yougen, famous Sichuan football star, Xiao Jia, managing director of Adidas Greater China Le, Zhu Ming, member of the party group and deputy director of the Sichuan Provincial Sports Bureau, Rui Xihe, German Consul General in Chengdu)

Focus on the western market to promote national fitness

Adidas No. 20 Sports Park is located in the core area of ​​the Jiang’an River Ecological and Cultural Tourism Belt in Wuhou District, covering a total area of ​​30,000 square meters, including an eleven-a-side football field, an eight-a-side football field, and Adidas’ first sustainable five-a-side park in the country. Rich facilities such as custom-made football fields, athletes’ homes, and indoor comprehensive gymnasiums can radiate 36 universities, middle schools, primary schools and surrounding residents within 5 kilometers.

Zhu Ming, member of the party group and deputy director of the Sichuan Provincial Sports Bureau, expressed warm congratulations on the unveiling. He said, “The Universiade will be held soon, and Chengdu is building a world-renowned event city and striving to become a national sports consumption demonstration city. The opening of Adidas No. 20 Sports Park, Undoubtedly, it provides Chengdu citizens with a good place for sports and fitness, and enhances the sports atmosphere of Chengdu’s national fitness and participation. I believe that Adidas’ long-term assistance to China’s sports industry and its promotion of the concept of “sports + low carbon” can provide sports The high-quality development of the industry empowers growth.”

Zhu Ming, member of the party group and deputy director of the Sichuan Provincial Sports Bureau, delivered a speech

In the 26 years since entering China, the story of Adidas and the Chinese market has been continuously written, and the Adidas No. 20 Sports Park unveiled this time is regarded as a model for Adidas to focus on the western market and deepen the development of Chengdu’s sports industry. “At the beginning of 2022, adidas Originals’ world’s first customized clover flagship store opened in Chengdu. Today, we are very happy to gather here again.” Xiao Jiale, managing director of Adidas Greater China, said: “Adidas has been deeply involved in the Chinese market for 26 years. With the development concept of ‘in China, for China’, we have very firm determination and confidence to develop the Chinese market well. At the same time, we are also optimistic about the huge potential of the western market, and will continue to bring better quality products to local consumers. products and services. Adidas No. 20 Sports Park will serve as a new carrier for national fitness, promote the national fitness boom in Chengdu, and allow more Chengdu citizens to exercise happily and live a healthy life.”

Xiao Jiale, Managing Director of Adidas Greater China, delivered a speech

Exploring the new generation of sneakers to accelerate sustainable development

It is worth mentioning that this event is not only the unveiling of Adidas No. 20 Sports Park, but also the opening day of its first sustainable stadium in the country. Adidas started by recycling discarded sneakers, remaking them into recycled materials made of Rubber/TPU and other particles, and then covering them with recyclable and environmentally friendly lawns, turning the sports field into a special low-carbon sports space. During the construction process, a full 40,000 pairs of used sneakers were “reborn” and became nearly 800 square meters of cushions, rest chair cushions and entrance mats for the sustainable stadium base. In addition, Adidas also recycled shoelaces and remade them into goal nets for football stadiums. It not only provides a safe sports environment and helps everyone enjoy the fun of sports, but also greatly reduces the carbon emissions of football field construction, reduces the environmental footprint, and makes it a veritable green stadium that truly realizes recycling.

Sustainable development has always been an integral part of Adidas’ business model, and it is rooted in the company’s original intention-to change lives through sports. In the future, Adidas willContinue to vigorously promote sustainable commitments and help China’s “double carbon” goals. Currently, 60% of Adidas products are made from sustainable materials. By 2025, this proportion will increase to 90%, to achieve carbon neutrality in self-operated business, and to achieve carbon neutrality in the overall business by 2050. The official debut of the country’s first sustainable stadium is the best practice for Adidas to continuously expand the boundaries of action and fulfill its sustainable commitment.

Change lives through sports and boost the development of football youth training

At the event site, Xiao Jiale also gave Zou Yougen a special gift – Adidas World Cup limited edition gold boots, and Zou Yougen gave back the signed football of the old Quanxing team player. Faced with this touching moment, Xiao Jiale said, “I am very grateful to Zou Guidance for his positive contributions to Chengdu’s youth training and the development of the comprehensive sports industry in the past ten years. This is in line with Adidas’ commitment to promoting the development of China’s sports industry.” The original intentions coincide with each other. In the future, we will continue to work together to help the youth training industry flourish.”

On the day of the exchange of gifts between Xiao Jiale and Zou Yougen, young players from Sichuan Quanxing Youth Football Club also had a fierce football match at the Sustainability Stadium.

Looking at these young players, Zou Yugen said: “When I was young, it was my dream to have a pair of Adidas football shoes. Thank you Adidas for preparing this special gift for me. In the past ten years, I have been active in the I have contributed to the football career I love. The unveiling of Adidas No. 20 Sports Park is not only the re-realization of my personal football dream, but also the development of Chengdu youth football training and national fitness craze. In the future, I will continue to join hands with Adidas to provide more youth football fans with the best sports base, coaching guidance and training courses.”

The unveiling of Adidas No. 20 Sports Park and the opening of the country’s first sustainable stadium demonstrates Adidas’ continuous innovation and practice in the field of sustainability, as well as its sincerity and determination in boosting the wave of national sports. In the future, Adidas will continue to join hands with various forces to accompany China’s “National Fitness” and “Double Carbon Goals” all the way forward, bringing surging momentum to the development of China’s sports industry.