“It is difficult to develop a customer, but it is easy to lose a customer.” Recently, the “Survey on the Survival Status of Small and Medium-sized Enterprises under the 2022 Epidemic” released by the Securities Times and other institutions expressed the voices of countless companies under the epidemic. In the chemical industry The same is true. Since the epidemic, the local epidemic prevention and control situation has been severe in many places in China. Under this situation, it is more difficult for chemical small and medium-sized enterprises to expand customers through offline methods.
On the other hand, for the traditional chemical industry, problems such as blocked export sales, high competition pressure in the domestic market, low brand recognition, and too single a marketing channel have not been better solved, causing these companies to struggle.
Under this situation, many chemical companies began to seek changes and turned their attention to intelligence and digitalization.
However, the current situation of Internet promotion in the chemical industry is that, whether it is a large group enterprise or a small and medium-sized chemical enterprise, it is generally still in its infancy. Although some companies have already developed awareness of advertising, they are mainly limited to traditional search advertising, and the effect of such online promotion is not satisfactory.
Faced with the difficulty of acquiring customers offline and the unclear direction of online promotion, what should chemical companies do? It may be a good choice to settle in the “Chemical Sample Mall”.
“Chemical Sample Mall” is the industry’s first mini program developed by Kain to help customers solve the pain point of finding samples. It is a one-stop sampling platform that changes the traditional sampling model. It only takes 3 steps from demand generation to sample delivery, which greatly improves the efficiency of chemical procurement. At present, there are more than 10,000 kinds of fine chemical samples in the mall, and it has served more than 100,000 customers.
After companies settle in, they can not only gain hundreds of thousands of traffic exposure, but also enjoy our warehouse services. Manufacturers will express samples to our warehouse, and we will manage and deliver the goods.
Registration requirements:
1. Manufacturers are required to enter directly;
2. The settled products can provide relevant inspection certificates and product parameter information;
3. Sample support and related technical services can be provided for settled products.
How to settle in:
Search for “Chemical Sample Mall” in the WeChat applet, click the sign-in button on the homepage, and fill in the information to complete the sign-in.
After experiencing the baptism of the epidemic, it is not difficult to predict that only “traditional enterprises + the Internet” can survive the fierce competition in the future, and digital transformation will become the only way for chemical companies.
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