In the process of integrating concrete admixture companies into "Internet +", they also need to change and integrate corporate culture and optimize the cultivation of Internet talents. In the admixture industry, there is a very short supply of relevant professionals who can adapt to the development of the Internet era. If admixture companies want to transform to "Internet +", they must boldly recruit Internet talents and let these people join their traditional businesses, so as to increase the success rate of corporate transformation. The joining of these Internet talents will lead to the introduction of Internet thinking and open up the future development path of the enterprise.
3. To embrace "Internet + admixtures", companies still need to overcome these hurdles
The emergence of any new model is bound to be accompanied by the emergence of many new problems. As a traditional industry, if admixture companies want to transform into "Internet + admixtures", they still need to overcome the following hurdles:
1. Concrete admixtures The characteristics of the product increase the difficulty of "Internet + admixture"
The specifications, color, concentration and other characteristics of the admixture product determine the performance and price of the product . However, due to the virtual nature of the network, customers cannot see the physical products. Once quality problems arise, they will face difficult logistics, returns and other issues. This is also one of the main reasons why the current level of e-commerce in the admixture industry is low.
Large companies can have certain advantages through their own brand effects, but the admixture industry is dominated by small and medium-sized enterprises due to low entry barriers. The admixture industry has only experienced a short period of more than ten years. In such a short period of time, it is difficult for these small and medium-sized enterprises to establish a strong brand impression. Low awareness of one's own products is the biggest obstacle hindering the "Internet +" strategy of small and medium-sized enterprises. This also determines that the current public e-commerce platforms can only display some products and prices, or focus on brand and product display. These channels are not ideal for admixture companies. Most admixture companies cannot fully rely on the Internet. Conduct online transactions. Therefore, there is still a long way to go before concrete admixture products can rely on e-commerce promotion, which requires the joint efforts of the entire industry.
2. No matter how powerful you are offline, you are still a newcomer in the "Internet + admixture" model
If you want to embrace "Internet +", admixture companies need to correct their posture. Due to a lack of experience and few examples to follow, coupled with natural differences in thinking, technology and operating models, admixture companies need to cross the river by feeling the stones when transforming into the Internet. Although the company's own strength and existing offline resources will help the company transform into the Internet, in terms of Internet operations, the company's own strength will be weakened. If you want to succeed on the Internet, it is not a simple matter of throwing money. It can be done. In the "Internet + admixture" model, only by being better at utilizing resources can we gain the upper hand.
3. Can admixture companies adapt to the fast pace of the Internet
What is the admixture industry? It is an industry with relatively slow development, but the pace of the Internet is very fast, which results in the original operating model of admixture companies not being able to adapt to the Internet operating model. However, if a company only operates based on its original experience, it will lead to a strong contrast between the company's understanding and the actual situation. If an enterprise cannot keep up with the pace of the Internet, it will be unable to integrate, coordinate and balance with its own traditional operations, slowing down the pace of enterprise development. This requires admixture companies to dare to break the original operating model and promote changes in the company's organizational structure, business model, and customer management.
4. Most companies have no idea about the investment issue of "Internet + admixture"
In the Internet era, the emphasis is on customer value first, and money must be burned first. However, as a traditional industry, admixture companies pay more attention to the cost investment, which must be visible and tangible. The investment hopes to see results in a short period of time. This is different from Internet thinking. This status quo has also led to the fact that although the vast majority of admixture companies have realized that the Internet-based development of the admixture industry is a general trend, how much money do companies need to invest in order to achieve Internetization? Compared with traditional offline operations, the cost will be Most companies have no idea how much the increase or decrease will bring to the company, and how much benefit it will ultimately bring to the company.
For admixture companies, there are indeed certain difficulties in doing "Internet +" because there are few precedents. Due to the contradiction between online and offline, the road to the Internet for admixture companies will not be so smooth. In this situation, the leading role of leading enterprises is crucial. By summarizing the successful experiences of leading enterprises, other small and medium-sized enterprises can be encouraged to consciously follow up and promote the "Internet +" process in the concrete admixture industry. </p
微信扫一扫打赏
