According to the website of the Ministry of Commerce, the person in charge of the Department of E-Commerce of the Ministry of Commerce introduced the development of e-commerce in my country from January to September. Details are as follows:
The Ministry of Commerce resolutely implements the decisions and arrangements of the 20th National Congress of the Communist Party of China on accelerating the development of the digital economy and accelerating the construction of a trade power, and vigorously promotes the standardized, healthy and sustainable development of e-commerce. In the first three quarters of 2023, e-commerce has played an active role in expanding domestic demand, stabilizing foreign trade, and deepening international cooperation, showing the following four characteristics:
Online retail has a significant effect on driving consumption. To create an online consumption promotion matrix, a series of more than 100 events were held across the National Online New Year Shopping Festival and Double Product Online Shopping Festival to fully tap and release consumption potential. First, online retail has grown rapidly. Data from the National Bureau of Statistics show that from January to September, national online retail sales reached 10.8 trillion yuan, an increase of 11.6%, which was 4.8 percentage points higher than the growth rate of total retail sales of consumer goods. The contribution rate of physical online retail sales to social zero growth reached 33.9%. Second, a variety of products are selling well online. According to business big data monitoring (the same below), gold and silver jewelry, communication equipment, and alcohol all grew by more than 20%. Third, online services are growing rapidly. The life service platform quickly responded to personalized and experiential consumption needs and launched special service products such as slow travel and city walks, driving sales of online travel services and online entertainment to increase by 241.1% and 94.9% respectively, and online catering services increased by 27.4%.
New business formats such as live streaming e-commerce are developing strongly. Give full play to the leading role of the national e-commerce demonstration base and demonstration enterprises, and promote the standardized, healthy and sustainable development of new business formats and models such as live broadcasts, short videos, and instant e-commerce. The first is to drive increased consumption. 151 of the 170 national e-commerce demonstration bases have established live broadcast bases. National live broadcast e-commerce sales reached 1.98 trillion yuan, an increase of 60.6%, accounting for 18.3% of online retail sales. Live broadcast e-commerce drove the online zero growth rate by 7.7 percentage points. . The second is to promote entrepreneurship and employment. The number of active e-commerce anchors was 3.374 million, an increase of 164.3%. The new e-commerce entities in Yiwu City account for 3/4 of the total number of new business entities. Pujiang, Sichuan, has built a live-streaming e-commerce industry chain for agricultural products. Among the county’s 280,000 people, more than 30,000 are engaged in the e-commerce industry. The third is to promote industrial transformation. The proportion of corporate self-broadcasting has increased to nearly half, and new scenarios such as store broadcasting, factory broadcasting, and walk-in broadcasting have continued to expand. Time-honored brands have reached the Internet through live broadcasting to expand marketing channels.
The integration of data and reality helps the transformation and upgrading of traditional industries. The first is to promote the digital transformation and upgrading of the entire agricultural chain. We will deepen the implementation of the "Business and Agriculture Promotion" campaign into Jiangxi and Guizhou, carry out "three products and one standard" certification assistance, and promote the standardization and industrialization of agricultural product production. The national rural online retail sales amounted to 1.7 trillion yuan, an increase of 12.2%. Farmers in Maoming, Guangdong participated in the "100,000 e-commerce sellers selling lychees" event, and their sales revenue reached 2.35 billion yuan. The second is to promote the deep integration of e-commerce and manufacturing. A number of vertical industry B2B platforms for industrial products with transaction volumes exceeding RMB 100 billion, including chemicals, steel, and building materials, have emerged to provide full-process online services. National e-commerce demonstration bases and enterprises actively promote digital technology empowerment and form dozens of distinctive digital industrial belts across the country, such as clothing and furniture.
"Silk Road E-commerce" injects impetus into the development of the global digital economy. The first is to inject new momentum into bilateral trade. Signed a memorandum of understanding on bilateral e-commerce cooperation with the Philippines and Indonesia, and increased the number of “Silk Road E-commerce” partner countries to 30. We organized and carried out special activities such as bringing together Central Asian cloud products and collecting ASEAN good products. We jointly adopted the China-ASEAN Agreement on Strengthening E-commerce with ASEAN. Business Cooperation Initiative”. Customs data shows that my country’s cross-border e-commerce imports and exports amounted to 1.7 trillion yuan, an increase of 14.4%. Cross-border e-commerce imports and exports with 30 “Silk Road e-commerce” partner countries accounted for more than 30% of my country’s total cross-border e-commerce imports and exports. The second is to share the development opportunities of the digital economy. We strengthened capacity-building cooperation and organized a "Cloud Lecture" special session on Central Asia, ASEAN, and Central and Eastern Europe to share e-commerce inclusive practices, with a total of more than 1,000 people participating in the discussion. Organize activities such as the BRICS Digital Economy Dialogue and the China-ASEAN Silk Road E-commerce Forum to promote industrial docking and government-enterprise exchanges. Help partner countries improve their digital infrastructure, guide e-commerce companies to "go global", and promote the development of the entire industry chain such as smart logistics, mobile payment, and cloud computing. The third is to create a new engine for economic and trade cooperation. Accelerate the establishment of a "Silk Road e-commerce" cooperation pilot zone, explore institutional innovation, and expand institutional opening.
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