Clariant’s new online coating selection tool

● New web app designed for experts facing coatings and paint formulation challenges

● Use intelligent systems to generate reliable product recommendations based on real laboratory data

● Can log in at all times every day to provide customized solutions for various performance standards

Clariant, a leading global supplier of paints and coatings additives, has launched its online coatings selection tool, a coatings performance-driven additive formulation platform.

The platform offers services that are unique in the paints and coatings industry. It offers customized performance options based on user needs, covering performance criteria ranging from liquid paint stability and workability to sustainability. When the user determines the criteria, the product recommendation engine will quickly give the most suitable additive suggestions to meet the needs of the coating formulator.

This new tool addresses growing demand in the industry as consumer preferences for sustainable formulations continue to increase and government regulations on products that eliminate or reduce volatile organic compounds (VOCs) become increasingly stringent. In addition, as the trend of coating oil to water becomes more and more obvious, the demand for paint and coating additives is growing day by day, and formulators are also looking for guidance from this online coating selection tool.

To quickly resolve issues, Clariant has collected the most common issues encountered by coating formulators, such as phase separation or compatibility issues, and provided a list of additive products that address these issues. Users can get solutions with one click.

Hermann, Head of Strategic Marketing and Innovation, Care Chemicals
“We believe that by combining our digital formulation data, data science capabilities and detailed technical knowledge with formulation expertise, we can solve every challenge our customers may face,” said Bach.

Interested in Clariant’s new digital platform? Please click the link below to start our journey of discovery together!

https://claricoat.clariant.com/