Recently, the foam rubber market has been affected by the price increase of raw materials, and the prices of products of various manufacturers have also increased. , maybemany people don’t understand why it goes on like this If the price goes up, can it still be sold if the price becomes higher?
In fact, when raising this question, we must first know the difference between sales and marketing. Sales refers to the activities that achieve the production results of the enterprise span>, and marketingis the activity, process and system that brings economic value to customers, customers, partners and the entire society in creating, communicating, disseminating and exchanging products.
Simply speaking, sales means selling things, which may result in selling products at a lower price, while marketing refers to truly serving customers and society in sales activities. Created value.
So why do many manufacturers choose the low-price sales strategy?? Becauselow priceis efficient‘smeans. As long as the price is reduced, discounted, promoted, or sold at a low price, you can often achieve immediate results. , The effect is obvious . For example, many bad foam manufacturers blindly lower product prices in order to seize more market share, which can indeed attract a large number of customers within a period of time.
Although low-price methods can effectively carry out sales activities, they can also easily create dependence. In order to adjust the enterprise’sbreak-even point , to reduce production costs. In the production of styrofoam, some unscrupulous manufacturers often choose low-priced and low-quality products. Raw materials, rely on poor materials and low prices to hit the market, Or add some inferior fillers to reduce the proportion of effective costs, thereby achieving cost reduction. . As a result, the performance of the foam rubber product will be greatly reduced, and various problems will be encountered in later use, such as the adhesive force is too low, the hardness and rebound are too poor, the shear force is insufficient, and the foaming volume is too high. Small and other issues.
In fact, we need to know that people who are price-sensitive will also chase prices repeatedly. The customers brought in by low prices will one day leave because of lower prices. In short, price cannot buy customer loyalty. Low prices can only attract customer capacity, but they cannot attract stable customers. Low prices only produce recognition of price, not recognition of quality and value. We need to know the difference between price and value.
More than 20 years ago,With the introduction of styrofoam into the Chinese market, the product has gradually been accepted by users, and more and more engineering projects have begun to use it, but Before 2004, there were no product standards in China. Henan Building Materials Research Institute and Shanghai Academy of Building Sciences took the lead in formulating the industry standards for foam caulking agents with reference to the corporate standards of Shanghai Weigu Chemical Company.Accurate. As a result, the quality of foam caulking products has become a benchmark. But even so, in today’s chaotic foam rubber market, not many products can truly meet the requirements of the JC936 industry standard. The so-called a3 and a4 products on the market now cost 12, 3 or even a few yuan each. They simply cannot meet the basic performance requirements of industry standards. Of course, many customers often ignore their existence. SoWhen many real estate developers do some high-end engineering projects, they will use designated brands. To control product quality, some well-known foam rubber brands in the designated industry have high requirements for product quality, such as Weigu, Sunlais, etc. This is also a means for these real estate developers to control product quality.
If the styrofoam market really changes one day With low-priced and low-quality products flocking to them, really good products may choose inferior raw materials in order to survive and maintain profits, and the products they make will become increasingly low-end, falling into a dilemma of only looking at price. The price is bad, the market is bad, this is the failure of an industry, and the epochal degeneration of foam rubber products.
Of course I firmly believe that this day will not come! Even in such a chaotic market, many manufacturers choose a low-price strategy without paying attention to product quality, but there are also some manufacturers that stick to their true intentions from beginning to end.Stick to yourselfProductPositioning, brand positioning, using high-quality products to serve customers and society, thisis the backbone of the industry.
A truly respectable enterprise is an enterprise that consistently insists on creating commercial value and social value. From beginning to endEnterprises with their own bottom line. Their existence is a blessing to the industry, a blessing to society, and a blessing to ourselves! Stick to your own product values, Commercial value, insist on the value of one’s own existence,Resolutely not make low-priced and inferior products,is an important corporate bottom line and commercial bottom line, Thisis alsoShanghai Weigu Companybottom line!
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