The "Product Competitiveness Index" released by the National Passenger Car Market Information Federation (referred to as the "Passenger Car Association") on the 24th showed that the product competitiveness index of China's passenger car market in September 2023 was 92.4, an increase of 0.5 from the previous month. point.
"Product competitiveness index" is an index that builds a product competitiveness index system based on the four dimensions of user reputation, market popularity, product evaluation, and price strength to quantify product competitiveness. The larger the index value, the stronger the overall competitiveness of the product.
Taking January 2019 as the base period, the product competitiveness index of the overall passenger car market in September 2023 was 92.4. From the perspective of the three major market segments, the sedan and SUV markets increased by 0.8 and 0.4 points respectively month-on-month. The MPV market fell 0.2 points month-on-month.
The Passenger Car Association stated that in September 2023, the wholesale volume of passenger cars was 2.452 million units, up year-on-year and month-on-month; as the auto market’s quarterly sprint target-driven promotions significantly strengthened, the promotions of fuel vehicles and new energy vehicles both increased month-on-month. Coupled with measures such as local auto shows and the issuance of consumer coupons, the overall market price fell by 0.3 points; overall, the overall market product competitiveness increased by 0.5 points from the previous month.
Overall, the product competitiveness index of the sedan market in September 2023 was 93.1, an increase of 0.8 points from the previous month. Among them, the product evaluation, user reputation and price strength indicators increased by 1.3, 0.6 and 0.1 points respectively from the previous month. The market popularity index A month-on-month decrease of 0.4 points.
The product competitiveness index of the SUV market in September 2023 was 91.1, an increase of 0.4 points from the previous month. Among them, the market popularity, user reputation and product evaluation indicators increased by 2.1, 1.1 and 0.3 points respectively from the previous month. The price intensity indicator fell by 1.1 points from the previous month. point.
The product competitiveness index of the MPV market in September 2023 was 97.5, down 0.2 points month-on-month. Among them, user reputation, product evaluation and market popularity indicators fell 2.1, 1.1 and 0.9 points month-on-month respectively, and the price strength indicator increased 3.0 points month-on-month. point.
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