Aromatherapy market demand is increasing, and competition among companies entering the market is fierce

Aromatherapy is a product that helps people achieve physical and mental health through fragrance. It has the effects of relaxing, soothing, and refreshing. Aromatherapy was originally used for religious and sacrificial occasions. With the development of the times, aromatherapy products have become popular among consumers as fast-moving consumer goods. Aromatherapy products currently on the market include essential oils, aromatherapy candles, aromatherapy pendants, etc. According to different application fields, aromatherapy can be divided into home aromatherapy, car aromatherapy, personal care aromatherapy, etc.

The upstream of the aromatherapy industry chain is mainly the production and supply layer of raw materials such as spices, the midstream is the aromatherapy manufacturing production line, and the downstream is a variety of sales channels, such as offline brand direct stores, cooperative FMCG stores, online e-commerce, etc., providing a variety of aromatherapy Products for consumers to choose from.

The development of upstream and downstream industries has a greater impact on the aromatherapy market. For example, fluctuations in raw material prices and changes in market demand will affect the development of the aromatherapy industry. my country is a major producer of natural spices, and the spice industry is developing rapidly with policy support. The sufficient supply of raw materials will help the aromatherapy industry reduce production costs.

According to the “2023-2028 China Aromatherapy Industry Market In-depth Research and Development Prospects Forecast Report released by the Industrial Research Center, the aromatherapy industry The development prospects are very broad. As residents’ living standards improve and health awareness increases, the aromatherapy market demand will continue to grow. In addition, with the advancement of technology and the improvement of the industrial chain, the quality and reputation of aromatherapy products will continue to improve, and product competitiveness will continue to increase.

Aromatherapy belongs to the fragrance and flavor industry and is one of my country’s key strategic emerging industries. The state supports the development of the aromatherapy industry. At the end of 2021, the China Fragrances, Fragrances and Cosmetics Industry Association organized industry experts to formulate the “14th Five-Year Plan for the Development of the Fragrances and Fragrances Industry” in accordance with national policy guidelines, which proposed that the aromatherapy industry should develop technology, improve product quality, and reduce costs. Market energy consumption, the overall industry is developing towards high quality in the direction of technology, greenness and internationalization.

At present, there are many aromatherapy companies in our country, and the market competition is fierce. Domestic aromatherapy manufacturers include The Beast, Smell Library, Meet Xiangfen, etc. Well-known foreign cosmetics brands such as Estee Lauder, Dior, Chanel, etc. also have a presence in the Chinese market. my country’s aromatherapy industry started late as a whole, and compared with foreign companies, it still has deficiencies in technology, brand influence and other aspects. It is expected that as competition in the aromatherapy market intensifies, small and medium-sized enterprises with backward technology and insufficient production capacity will gradually be eliminated, and the concentration of the aromatherapy market will further increase.

Industry analysts said that the development of my country’s aromatherapy industry conforms to the trend of the times, and the market prospects are bright. Our country’s aromatherapy companies strengthen technological innovation to improve product quality and market competitiveness; actively cooperate with upstream and downstream industries to develop collaboratively, improve the aromatherapy industry chain, and reduce production costs; strengthen marketing, build domestic brands, and expand market share; respond to government environmental protection policies , reduce production energy consumption and promote the green development of the aromatherapy industry.