Imitation stone paint (liquid stone) market demand is huge and market competition will become increasingly intensified

Imitation stone paint, also known as liquid stone and imitation stone paint, is a kind of exterior wall decorative paint. Imitation stone paint is a paint that imitates stone. Its color and texture are similar to natural stone, and it is suitable for indoor and outdoor decoration of various buildings.

From the perspective of the industrial chain, the upstream of the imitation stone paint industry chain is the raw material supply layer, involving natural stone powder, elastic resin solution, quartz sand, acrylic resin and other raw materials; the midstream is the imitation stone paint production layer; the downstream is the application layer, imitation stone paint It has the advantages of strong simulation, convenient construction, low resource consumption, high safety, low cost, and various colors. It is widely used in office buildings, office buildings, hospitals, schools, stations, shopping malls and other buildings.

The market demand for imitation stone paint mainly comes from three major aspects: self-built houses in rural areas, renovation of old communities, and real estate developments. In recent years, with the advancement of urban and rural development, the number of self-built houses in rural areas has continued to increase. In 2022, there will be more than 200 million users of self-built houses in rural areas. There are a large number of old residential communities in our country. According to the Ministry of Housing and Urban-Rural Development’s plan, 53,000 old residential communities in cities and towns are planned to be newly renovated in 2023. From January to August 2023, 49,800 old residential communities in cities and towns are newly renovated. Calculated by the number of communities The operating rate is 94%. The scale of real estate in our country is huge, and the housing construction area of ​​real estate development companies is at a relatively high level, with approximately 9.05 billion square meters in 2022.

According to the “2023-2027 Imitation Stone Paint (Liquid Stone) Industry In-depth Market Research and Investment Strategy Suggestion Report released by the Industrial Research Center ” shows that in recent years, thanks to the accelerated urbanization process and the release of demand for renovation of exterior walls of old residential areas, my country’s imitation stone paint market has shown a rapid growth trend, and the market size will reach about 15.5 billion yuan in 2022. With the rapid development of the market, the number of imitation stone paint manufacturers continues to increase, and market competition is intensifying. At present, companies related to imitation stone paint include 3KESUS, Bardes, Carbaoli, Tongyi, Meilijia, Opson, Meihui, Asia, etc. From the perspective of enterprise distribution, my country’s imitation stone paint-related enterprises are mainly distributed in East and South China, with the majority in Fujian and Guangdong.

In recent years, with the development of the market, the types of imitation stone paint have gradually increased, including imitation marble paint, imitation sandstone paint, imitation jade paint, imitation granite paint, alkali stone paint, 5D water-in-water imitation stone paint, granite, etc. Granite is a green and environmentally friendly new imitation stone coating. It has obvious advantages in stain resistance, breathability, crack resistance, simulation, etc., and has gradually become the new favorite of exterior wall decorative coatings. But overall, my country’s imitation stone paint market is currently severely homogenized, and the market still lacks efficient, environmentally friendly, high-performance, and high value-added imitation stone paint products.

Industry analysts said that in terms of exterior wall decorative coatings, it will be an inevitable trend for coatings to replace stone and ceramic tiles. As exterior wall decorative coatings, As old communities are renovated and urbanization accelerates, the imitation stone paint market has broad room for development. There are a large number of imitation stone paint companies, and product homogeneity is serious. In order to enhance their competitiveness and promote the healthy development of the industry, relevant companies should improve their independent development capabilities and innovation capabilities, strengthen the construction of quality management systems, and save imitation stone while ensuring quality. Paint production costs and rich product types.