PrimaLoft, a global leader in advanced materials technology, recently introduced PrimaLoft® marine-bonded plastic insulation in its Relentlessly
Another important step forward in the Responsible™ mission. The latest innovation uses at-risk plastics collected near shorelines to create high-performance insulation, preventing plastic waste from entering the ocean. Swedish Helly
Hansen and Isbjörn will be the first brands to use the new insulation in the FW23 range.
PrimaLoft Marine Plastic Insulation is a high performance insulation made from 100% post-consumer recycled material with 60% recycled from coastal areas 50km/30
plastic bottles within a mile radius. Sourcing plastic before it reaches the ocean preserves its ability to be made into high-quality PrimaLoft insulation while preventing it from polluting the marine environment.
The process is certified by OceanCycle, a social enterprise dedicated to preventing ocean plastic pollution and improving the lives of coastal communities through certification and direct social intervention. OceanCycle Certification provides independent third-party verification, ensuring material is close to the shoreline, ethically sourced and end-to-end traceability
– Recorded from collection to manufacture.
Relentlessly by PrimaLoft
Responsible’s mission is to improve performance and sustainability through innovation. “Our latest development is an important solution for the environment and the recycling supply chain,” said Tara, senior vice president of product strategy.
Maurer-Mackay said,
“Once exposed to the elements in seawater, the quality of plastic degrades rapidly, making it unusable for most recycling efforts. By capturing plastic waste before it reaches the ocean, we are able to use this material to create products for Our brand partners and consumers deliver the best combination of performance and versatility while reducing our environmental impact.”
PrimaLoft Marine Eco-Friendly Plastic Insulation Features PrimaLoft
All the performance benefits for which it is known, including lightweight thermal performance in dry and wet conditions, convenient packability and long-lasting durability.
Helly Hansen and Isbjörn of Sweden are early adopters
In the autumn and winter of 2023, Sweden’s Helly Hansen and Isbjörn will be the first to use PrimaLoft marine environmentally friendly plastic insulation materials to debut styles.
Øyvind, Vice President of Skiing, Sailing and R&D, Helly Hansen
Vedvik said: “As a long-term partner of PrimaLoft, we are proud to achieve its goal of creating products with a reduced environmental impact. Since our launch of Ocean in Spring/Summer 2022
Bound
We’ve been eager to incorporate this material into our other collections since it was in the shell jacket. We’re excited to introduce PrimaLoft ocean-friendly plastic insulation to our ski category, allowing us to maintain our goal of providing pro-grade gear that helps people stay active while supporting the positive environmental impact of PrimaLoft and OceanCycle. ”
Maria, CEO of Isbjörn, Sweden
Frykman added: “As a bluesign® system partner and slow fashion circular company with bold net zero goals, we are committed to making our highly durable clothing collections as sustainable as possible without compromising peak performance for kids and teens. Our ongoing partnership with PrimaLoft ensures we can meet our ambitious sustainability goals. Like PrimaLoft, protecting our oceans is our top priority and were one of the first companies to use PrimaLoft’s ocean-friendly plastic insulation, with Our exclusive online collection for this winter is a perfect fit. We’ve even named our products new insulation like Sea Lion and Puffin.”
About PrimaLoft
PrimaLoft, an advanced materials technology company based in Latham, New York, with offices in Xiamen, China, is a global leader in the research and innovative development of high-performance insulation and fabric comfort solutions. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., provides feel-good products used by more than 950 of the world’s top brands for outdoor and fashion, home furnishings, workwear, hunting and military applications. With its Relentlessly
Responsible mission, PrimaLoft strives to balance innovation, performance and sustainability in pursuit of a better future. PrimaLoft® insulation was originally developed for the U.S. Army as a water-resistant synthetic down alternative. Today, the brand is recognized as the benchmark for unrivaled comfort in any condition while reducing its environmental impact. Prima Loft,
Inc. is actively involved in sustainable textile production through cooperation with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Alliance’s Higg Index and the Global Recycling Standard.
微信扫一扫打赏
