Pearl Polyurethanes opens new office in Egypt

Pearl Polyurethanes, a leading polyurethane systems company, has opened a new office in Egypt called Pearl Polyurethanes North Africa to better serve the North African region.

Ahmed
Youssef recently joined the company and the Egyptian office as Head of Sales for North Africa. With more than ten years of technical sales experience, he can help the company expand the market of polyurethane products in Egypt and North Africa. He previously held similar roles at Dow and BASF.

Ahmed
Youssef will be responsible for providing personalized service support to existing Pearl Polyurethanes customers and meeting the growing demand from new customers in North Africa for the EcoPearl insulation range and other polyurethane applications.

Polyurethane Foam Market

With the Egyptian population exceeding 100 million and continuing to grow at a rate of nearly 2% per annum, the growth of the polyurethane foam market in Egypt is expected to exceed the growth forecast of the GCC, which is a CAGR of 5% until 2026. Similar growth prospects exist across North Africa as investments in infrastructure projects continue to increase, with the private sector playing an increasingly important role in this growth.

Martin, CEO of Pearl Polyurethanes
Kruczinna commented: “We are excited about the opening of our new office in the Cairo area, and this move is part of our mission to meet the growing demand for our range of more environmentally friendly polyurethane products. This is what we are implementing An important part of Pearl x 2 growth plan, we will double the size of our business in the next five years, and plan to open more international offices and corresponding factories.”

“This is a great moment in history for an independent systems company like Pearl Polyurethanes, where flexibility and customer focus are our key strengths. We have focused on our customers in Egypt when it is most necessary, and have been successful with many large multinationals. The company acts counter-cyclically.Pearl Polyurethanes has the strategic advantage of being able to take advantage of the lower energy costs and manpower overhead at our Dubai headquarters, coupled with lower shipping costs, to provide a strong competitive advantage – advantages we can pass on to our valued customer of.”

Customer-centric service

Martin
Kruczinna added: “We are delighted to have an experienced industry expert like Ahmed join the Pearl Polyurethanes team. Ahmed has a master’s degree in materials science and engineering in Germany and is fully equipped to provide a personal, customer-focused service , and our clients have become accustomed to such a service over the past 27 years,”

Ahmed
Speaking from the new Cairo office, Youssef said: “Egypt’s population is growing by about 1.5 million people a year, which means there is considerable underlying demand for residential construction and infrastructure, as well as consumer goods such as appliances and footwear, which is an important factor for Pearl’s Top-notch PU products bring huge growth potential.”

Ahmed
Youssef concludes: “As we strive to be a game-changer in global warming, Pearl Polyurethanes is currently the only company in the region to hold the International Sustainability and Carbon Certification (ISCC) certification. Therefore, by providing Polyurethane solutions that help our customers accelerate their progress towards net zero carbon emissions. This is a game changer for the insulation industry and enables our customers and end users to demonstrate the sustainability and integrity of their projects in the built environment through ISCC audits Green credentials.”

Sustainable

The R&D team at Pearl Polyurethanes received the Innovative Insulation Project Award in 2021 for launching the first of its kind in the Middle East and again in 2022 for the launch of their new, more sustainable EcoPearl Low Lambda Compared with similar products, its thermal insulation performance has been improved by 20% as a whole.

Pearl Polyurethanes also offers a comprehensive line of polyurethane formulations and prepolymers for the production of high performance polyurethane foams as well as elastomers.