The market capacity of hamburger paper is small and competition among small enterprises in the industry is fierce.

Hamburg paper is the general name for hamburger packaging paper and is a type of coated paper. Hamburg paper combines the excellent properties of paper packaging products and has good water resistance, moisture resistance and heat resistance. As a composite material of polymer resin and paper, hamburger paper can avoid direct contact between the paper substrate and food, thereby ensuring food safety and hygiene, and it can also be oil-proof and waterproof.

From the demand side, in recent years, with the stable development of China’s economy and the increasing improvement of people’s living standards, the popularity of fast food in large and medium-sized cities in China has been on the rise, and with the rapid development of fast food brands such as McDonald’s, KFC, Burger King, and Wallace The number of hamburger brand stores represented by hamburgers has increased, and more and more Western-style fast food such as hamburgers have entered ordinary households, which has caused the market demand for hamburger paper to continue to increase. According to the“2023-2028 China Hamburg Paper Industry Market In-depth Research and Development Prospects Forecast Report” released by the Industrial Research Center, 2022 In the first half of the year, China’s hamburger paper market size was 24.204 million yuan.

From a production perspective, hamburger paper is made by cutting coated paper base paper. Its production technology is relatively simple and the industry entry threshold is low. This has led many companies to get involved in the hamburger paper business, especially in Wenzhou, Zhejiang and Cangzhou, Hebei. There are a large number of family-style production workshops. In addition, the market capacity of hamburger paper is small and it is difficult to support large enterprises, resulting in the hamburger paper industry being mostly small businesses. In order to expand business and obtain orders, companies often compete by lowering their quotations, resulting in fierce competition in the industry and high levels of product homogeneity. At the same time, the hamburger paper launched by various companies lacks unified specifications in terms of internal composition and external design. Some companies have problems such as excessive fluorescent agents, substandard printing inks, and backward production processes.

It is expected that in the next few years, my country’s hamburger paper industry will show the following development trends: (1) Market demand continues to grow. In the future, the income level of Chinese residents will adapt to economic development and show a continuous growth trend. Hamburger fast food, which has the advantages of nutrition, health, speed and variety, will gradually be accepted by more consumers. The demand will continue to grow, driving the increase in the demand for hamburger paper. It is expected that China’s hamburger paper market demand will reach 1.361 billion sheets in 2028, providing the industry with sustainable development momentum. (2) Industry automation and intelligent development. The popularization of highly automated production lines will help improve the production efficiency of hamburger paper and reduce labor costs. (3) New retail promotes the expansion of market scale. On the one hand, the development of e-commerce platforms has promoted the improvement of hamburger paper channels. On the other hand, it has also accelerated the sinking of the market in the field of hamburger paper, allowing third- and fourth-tier cities and even rural fast food restaurants and food processing plants to easily purchase hamburger paper. products, driving the expansion of the hamburger paper market.