The market demand for pet food attractants is growing, and the industry competition pattern has changed.

Pet food attractants are also called flavoring agents, flavors, and appetite enhancers. In order to avoid conceptual confusion, the U.S. Federal Drug Administration announced in October 1972 that this type of substance should be called Feed Flavor. In the GB10647-89 “General Terminology for the Feed Industry” (now abolished) national standard issued by the State Bureau of Technical Supervision in 1989, my country defined feed flavoring as “additives used to improve the palatability of feed and increase the appetite of farmed animals.” Taken together, pet food attractant is an additive added to feed to improve the palatability of animal feed, enhance animal appetite, increase animal feed intake, and promote feed digestion, absorption and utilization.

From a market perspective, China has been late to the research and development of pet food attractants and the industrialization of pet food attractants, but the industry has developed rapidly, especially in recent years. With the improvement of people’s living standards, the pet economy has continued to develop. The growing demand for pet food and nutritional products such as cat food and dog food with palatability has driven the rapid development of the pet food attractants market. According to the release of “2023 -The feasibility study report on China’s pet food attractants market in 2027” shows that the demand for animal food attractants in China has increased from less than 600 million yuan in 2019 to 823 million yuan in 2021, and is expected to be in the future Maintain good growth momentum.

From a product perspective, currently, based on the production requirements and product requirements of pet food manufacturers, companies in the pet food attractant industry have developed slurry and powder products with various flavors such as chicken flavor and beef flavor. However, in order to meet the downstream needs In response to the changing needs of the market, researchers are actively developing new pet food attractant product types, such as compound food attractants, to promote the safety and nutritional development of products.

From the perspective of industry development, there are already many domestic companies engaged in the production and sales of pet food attractants. Attracted by the good market prospects, the number of companies involved in this field has gradually increased. Some foreign brands have also increased their exposure to the domestic pet food attractant field. Investments, such as the German brand Dezhixin’s acquisition of Shanghai Yibang Biotechnology Co., Ltd., have promoted the diversified development of China’s pet food attractant industry.

Competition in my country’s pet food attractant market is mainly concentrated between foreign capital, joint ventures, and local companies. Foreign capital and joint ventures have advantages in capital, technology, customer resources, etc., and have competitive advantages in the domestic high-end market; while most local companies Technology research and development capabilities are insufficient and competitiveness still needs to be improved. Analysts believe that in the future, with the expansion of my country’s pet food attractant market, there may be more foreign pet food attractants. Food additive companies have entered the Chinese market and may occupy a place in my country’s pet food attractant industry by virtue of their brand, product quality and other advantages, posing a certain competitive threat to domestic pet food attractant companies.