There is huge space for essential oils to sink into the market, and the industry has broad prospects for future development.

Essence oil refers to an oily skin care product that is mixed with a variety of natural skin care ingredients and plant oils and can directly act on the skin. According to different parts of use, essential oils can be divided into facial essence oil, body essence oil, hair care essential oil, eye essence oil, hand essence oil, etc. Essence oils are gradually favored by consumers due to their excellent moisturizing effect, strong permeability, fast absorption, refreshing skin feel, good repair function, and no irritating ingredients and odors. It has become the fastest growing cosmetics category in China. One of the products.

From the perspective of consumer portraits, in terms of age distribution, the young post-90s group is currently the main consumer force in my country’s essential oil market. In 2021, the consumption scale of the post-90s group will account for 86% of the total domestic essential oil consumption scale; in terms of gender distribution In terms of aspect, the female group is currently the main consumer force in the domestic essential oil market, accounting for 80% of the consumption scale of the female group in 2021; in terms of regional distribution, the essential oil market is still mainly concentrated in first-tier cities, with the consumption scale of the first-tier city group accounting for 48%. %. In summary, it can be seen that the current main consumers of my country’s essential oil market are young female consumer groups in first-tier cities.

In recent years, with the rapid development of the live broadcast e-commerce industry and the continuous enrichment of the functions of essential oil products, the size of the consumer groups covered by my country’s essential oils is constantly expanding and the market penetration rate is constantly increasing, which in turn drives the continuous expansion of its market size. According to the“Essential Oil Industry Market In-depth Research and Investment Prospects Forecast Analysis Report 2022-2027” released by the Industrial Research Center shows that my country’s essential oil market size has reached 980 million yuan in 2021.

At the same time, as the living standards of residents in lower-tier cities continue to improve, my country’s essential oil market is gradually expanding from first-tier cities to new first-tier cities and second- and third-tier cities, and the sinking market has released huge development potential. Against this background, the scale of my country’s essential oil market has shown continued growth. It is expected that by 2023, the domestic essential oil market is expected to grow to 2.14 billion yuan.

Driven by the rapid development of the domestic essential oil market, domestic brands have flooded into the market. The main brands include Lin Qingxuan, LAN Lan, PMPM, Quadi, Zhuben, AFU, etc. Among them, the domestic essential oil online market in 2021 is mainly dominated by two brands, Lin Qingxuan and LAN Lan, with market shares of 11% and 9% respectively. At present, the domestic essential oil industry is still in its early stages of development, with fierce market competition and low industry concentration. There is huge room for industry growth in the future.

Industry analysts said that ingredients and efficacy are the primary considerations for consumers when purchasing essential oils. In terms of efficacy, it currently has repairing effects. Essence oil is the mainstream product in the essential oil market. In 2021, the market share of this type of products has exceeded 45%. Essence oil with water-oil balance and anti-aging effects is the fastest growing category in the market; in terms of ingredients, whitening ingredients are added Quantity and product texture dimensions are the two factors that consumers of essential oils pay the most attention to. In the future, domestic essential oil brands will need to intensify product innovation in terms of ingredients and efficacy on the basis of deeply exploring market demand, actively cater to market demand, and promote the rapid development of the industry.