Company Profile: Zhongyu Industry is committed to becoming a “leader in the new material industry”, and has established long-term strategic partnerships with well-known sports brands such as Anta, Hongxing Erke, and Xtep, and its products are exported to Southeast Asian markets. The company has 4 wholly-owned subsidiaries and 5 shareholding companies including Fujian Zhongyu Water-based Microfiber Technology Co., Ltd., Fujian Zhongyu New Material Technology Co., Ltd., Fujian Zhongyu Investment Management Co., Ltd., and Fujian Zhongyu Leather Industry Co., Ltd. company. The industry is involved in the four advanced manufacturing of “polyurethane synthetic leather, polyurethane resin, non-woven materials, and microfiber materials”, as well as finance, trade, real estate and other fields.
Product introduction: bio-based materials
Zhongyu Industrial’s bio-based fiber is a PLA fiber material made from corn, wheat and other starches through decomposition, fermentation, repolymerization, melt spinning and other processes. The bio-based resin is a bio-based PU resin that uses plant polysaccharides as raw materials, synthesizes biomass polyols through a series of chemical processes, and then polymerizes with isocyanates. The synthetic leather composite material processed with bio-based fiber and resin has passed the ASTM D6866 standard test of the US Department of Agriculture, and the C14 content is above 10%. Bio-based materials not only have sustainable raw material sources and are ecologically friendly, but also waste materials are biodegradable, pollution-free, and friendly to human health.
Zhongyu Industry always adheres to the “customer demand-oriented”, adheres to the development strategy of “empowering development, win-win cooperation”, adheres to the purpose of “environmental protection first, green manufacturing”, continuously increases technological innovation, and increases talents Cultivate and strive to become a first-class enterprise in the industry.
Bio-based synthetic leather, regenerated fiber materials, recycled leather, low-VOCs synthetic leather, light-sensitive materials, temperature-sensitive materials… Walking into Zhongyu Industrial, a series of new products come into view. Anyone familiar with the industry knows that these are the hottest products at the moment.
“Product competition is intensifying. To transform equipment advantages into product advantages, it is necessary to implement a product differentiation strategy and create a group of high-quality products that are ‘what others do not have, but what others have’.” Ding Zhikun of Zhongyu Industry knows the importance of new product development. importance, and initiated technological innovation based on the entire industrial chain.
From chemicals to raw materials, from new materials to leather, from production, sales to logistics, Zhongyu Industrial serves brand enterprises with a complete industrial chain model. There are only a handful of leather companies in the industry that can achieve such a complete and mature supporting system. And there are even a few that can link the entire industrial chain.
“The layout of the whole industry chain not only saves the production cost of the enterprise, but also allows us to provide customers with a full range of services.” Ding Zhikun told reporters that because of this awareness early on, Zhongyu Leather has continued to improve the industry chain for many years. The tentacles have extended to the field of microfiber base cloth. “In the past few years, microfiber has developed rapidly. Its feel and appearance are close to genuine leather, with good physical properties and more competitive prices.”
“Technology is the heart of an enterprise, and this includes the development and use of new materials, the level of production technology, and the ability to develop new products.” Ding Zhikun said that every new material development and material upgrade has a different impact on the performance of synthetic leather. . The importance of research and development is self-evident, so we are not stingy with investment in this area. In the past three years, Zhongyu Industrial has invested nearly 100 million yuan in research and development.
Many internal supporting facilities of Zhongyu Leather are running around the research and development of new products. Zhongyu Laboratory is the first in the industry to obtain the authorization of Anta, Fila, Xtep, Hongxing Erke and other brand laboratories. The laboratory is equipped with a standard constant temperature and humidity room, an environmental climate room, a gas phase mass spectrometry analysis room and a standard color matching dark room, and has more than 60 sets of the most advanced testing equipment at home and abroad.
Zhongyu Industry has successively passed ISO9001, ISO14001, OHSAS18001, GRS global recycling and other system certifications. At present, 89 patents have been applied for, and 74 patents have been obtained, including 8 invention patents. Provincial Green Factory, Provincial Intellectual Property Advantage Enterprise, and Provincial Circular Economy Demonstration Unit.
In addition to strict self-discipline, Zhongyu Industry also puts forward higher requirements for strategic partners in the supply chain. “Over the years, I have been thinking about the question ‘Where is the value of the brand’?” Ding Zhikun said, looking at the source, we can only start with the refined management of the supply chain.
Under this background, Zhongyu Industry has established an ERP system to screen suppliers layer by layer. “Before we cooperate with all suppliers, we will conduct investigations. In addition to GRS, ISO and other qualification certifications, whether they are leaders in their subdivided industries and whether they have sufficient innovation capabilities are all factors for our consideration.” He believes. , Through multi-party cooperation, we can create more international products.
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