Lululemon introduces its first product made from renewable, plant-based nylon. Part of a long-term partnership with sustainable materials leader Geno, the new material for this performance shirt offers the same feel of the lightweight, quick-drying material that Lululemon customers love. The brand announced on its corporate website that this innovation became the brand’s “Be
A case in point for the Planet’s goal, paving the way for 100% of products to be made from sustainable materials by 2030.
Esther, Senior Vice President, Global Sustainable Business and Impact, Lululemon
“We’ve been researching plant-based nylon for almost two years with our partner Geno, testing how we can combine this groundbreaking material with our product philosophy, which is to create products that help our guests experience their best,” Speck said. The launch of our first products made from plant-based nylon is an example of Lululemon’s commitment to the environment and what we need to do on our way to zero emissions.”
LululemonPartnership withGeno
Lululemon announced that it made its first equity investment in sustainable materials company Geno in 2021. Through their collaboration, Lululemon and Geno have revisited the decades-old method of producing nylon, replacing petroleum-based fabrics with plants, and created a low-environmental-impact fabric for nylon, an important material in the performance apparel industry. alternatives.
Sustainable innovation will play a key role in the future of retail and apparel, and the innovation of this new fabric shows Lululemon’s commitment to creating a healthier environment through advancements in product development.
The texture of Lululemon fabrics is the key to making its products attractive, and the new plant-based nylon Metal Vent series and Swiftly
The Tech line of short-sleeve shirts brings the same texture guests have come to expect from Lululemon while increasing the use of renewable resources.
Christophe, CEO and Founder of Geno
Schilling said: “This is a major achievement: Biotechnology successfully fermented plant sugars into the chemical components used to make nylon, which enabled the birth of renewable plant-based nylon. Together with Lululemon, Geno is opening the door for plant-based nylon.” new chapter and accelerate the transition to sustainable materials. We are proud that this partnership is disrupting the $22 billion nylon market, and together with Lululemon, we will accelerate the transition to sustainable materials at scale, and that’s just A beginning.”
Lululemon is committed to making products that are better in every way by setting science-based goals that underpin the climate action goals outlined in the brand’s Impact Agenda.
Also via Lululemon’s Like
With the progress made by the New Re-Commercialization Initiative and funding from the Apparel Impact Institute’s Fashion Climate Fund, Lululemon is reinvesting profits into more sustainable initiatives in an effort to meet its goal of building a circular ecosystem by 2030.