Electromechanical products have always been a popular category for transactions at the Canton Fair. Due to factors such as the gradual recovery of international business exchanges, the implementation of policies and measures to stabilize the scale and structure of foreign trade, and the replenishment of inventory by international customers, the short-term export situation of electromechanical products has improved, and enterprises are expected to export. For the better.
According to data from the General Administration of Customs of China, in the first quarter of this year, China exported 3.27 trillion yuan of mechanical and electrical products, a year-on-year increase of 7.6%.
The export of mechanical and electrical products is expected to pick up
In front of the booth of Jiangsu Iron Anchor Tools Co., Ltd., there are electric grinders, electric wrenches, screwdrivers and other products. These eye-catching new products and new designs have attracted the attention of overseas buyers. The relevant person in charge of the company said that the economic situation at home and abroad has begun to improve this year, and market demand has gradually recovered. For mechanical and electrical product manufacturers, it is a good time to expand the market and obtain orders. It is understood that the company is a leading company in Jiangsu Nantong Power Tools Export Base, and achieved a good start on the first day of this Canton Fair, with orders exceeding 2 million US dollars.
According to the survey conducted by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, 36.8% of the surveyed companies expect their export volume to increase year-on-year in the first half of this year, and the proportion of companies expecting an increase in annual export volume has expanded to 42.5% %.
Actively explore new markets
According to the survey conducted by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the expectations of the electromechanical companies participating in the Canton Fair for the countries and regions of the Regional Comprehensive Economic Partnership Agreement (RCEP) are significantly better than those of the European and American markets, and more than 80% of the companies expect Exports to the RCEP market remained flat or increased throughout the year.
In the past few days, the reporter saw at the Canton Fair that there were many buyers from India, Southeast Asia, South America and other places. A number of foreign trade companies interviewed said that companies are actively expanding more channels, making efforts in emerging markets, and embracing cross-border e-commerce.
Zhongshan Etech Electric Vehicle Co., Ltd. is a highlight company in the new energy and intelligent connected vehicle exhibition area, and its products are exported to the United States, Israel, Russia and other countries. "At this Canton Fair, our main product is a multi-functional low-speed scooter, which can meet the needs of users in various scenarios." The person in charge of the company hopes to expand the markets in Southeast Asia and South America through the Canton Fair.
At the Canton Fair, an intelligent window cleaning robot attracted the attention of Chilean buyer Otavio. He communicated with the booth staff and wanted to purchase related models. Otavio said: "These companies launch interesting new products every year. I attend the Canton Fair to see the future direction of product development."
Private enterprises pay attention to the cultivation of independent brands
Private enterprises are paying more and more attention to the cultivation of independent brands, grasping the two main lines of "focus" and "innovation" to enhance their competitiveness in overseas markets.
Many leading companies in the fields of household appliances, new energy vehicles, photovoltaics, etc. are constantly cultivating the international market and cultivating the international influence of their brands. According to the survey, the proportion of enterprises that have transferred their production capacity to overseas is increasing, and the investment direction is mostly in regions with relative cost market advantages such as Southeast Asia and South America.
"We put the three functions of R&D, manufacturing and marketing into place overseas, and develop products according to the needs of local users." Zhang Qingfu, vice president of Haier Overseas Electrical Appliances Industry Co., Ltd., gave an example. The first smart home experience center launched in Thailand continues to lead the global market.
Xu Leiping, deputy general manager of Zhejiang Gongyuan New Energy Technology Co., Ltd., said that with the deepening of the globalization layout, he hopes to achieve greater development in the future.
"During the exhibition, we found that the confidence of electromechanical companies to achieve growth throughout the year has rebounded." Gao Shiwang, spokesman for the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, said, "We should continue to encourage the development of new formats and optimize the business environment to provide international economic and trade exchanges. create more convenience".
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