The fabric softener industry has great development potential, and concentrated products are the future development trend.

Clothes softener, also known as clothing care agent, is suitable for use in the fabric washing and care process, and is used in conjunction with detergents to make fabrics soft, fluffy and eliminate static electricity. According to different raw materials, fabric softeners can be divided into soft tablets, ester quaternary ammonium salts, octadecyldimethylammonium chloride, Gemini cationic softeners, and organic silicone products. Although organic silicone products are more effective, Good, but the cost is higher and expensive.

Silicone softeners have excellent performance, are favored by the market, and have high market demand. Currently, thousands of silicone softeners have been developed in the market. According to the different polysiloxane structures, they can be divided into silicone softeners and modified silicone softeners; according to the different groups on the main chain, they can be divided into Modified silicone softener, active silicone softener, inactive silicone softener, etc.

In recent years, there have been an increase in the number of companies researching modified organosilicon compounds. Organosilicon polymers have the advantages of soft texture, low surface energy, and easy spreading. When used in textiles, they can improve the fabric feel and achieve anti-static properties, and after treatment The fabric has good hydrophilicity, stretch and tear properties, and is not easy to fade and yellow.

According to function, common fabric softeners mainly include anti-static type and anti-moth type. With consumption upgrading and structural optimization, Chinese residents have higher functional requirements for fabric softeners, and product functions are gradually developing towards long-lasting fragrance, sterilization, mite removal, static elimination, and wrinkle removal. In economically developed countries, low-concentration softeners have been replaced by concentrated and super-concentrated softeners, but concentrated softeners account for a low share of the domestic market. In the future, with the increasingly prominent energy issues, my country’s strong support for environmentally friendly products, and residents’ awareness of the advantages of concentrated softeners, concentrated softeners have great potential for domestic development in the future.

According to the “China’s Clothing Softener Industry Application Market Demand and Development Opportunities Research Report 2022-2027” released by the Industrial Research Center, With the rapid development of my country’s economy, the improvement of domestic residents’ living standards, and the increasing requirements for clothing cleaning, my country’s clothing cleaning industry has developed rapidly, and the market size has grown steadily, from 63 billion yuan in 2017 to 73.3 billion yuan in 2021. Among clothing cleaning products, ordinary laundry detergent and ordinary laundry detergent account for a relatively high proportion, accounting for about 77% in total, while fabric softeners account for only 9%. There are currently many companies in the field of fabric softeners, mainly large-scale clothing cleaning product manufacturers. Representative brands include Liby, Lowa, Chaoneng, Baimao, Lan Yuexue, Qiqiang, etc. The market competition is fierce. .

Industry analysts said that fabric softeners are mainly used to care for clothes. With the improvement of living standards of our country’s residents, there are more requirements for clothes washing and care. Improvement, the fabric softener industry has developed rapidly. There are many types of fabric softeners, among which silicone softeners have excellent performance and are favored by the market, and the industry has developed rapidly. In terms of market competition, there are currently many companies in this field, the market competition is fierce, the competition pattern is not yet stable, and new entrants still have huge development potential.