The market size of functional cosmetics has exceeded 20 billion, and the development prospects are good.

Functional cosmetics refer to cosmetics with special functions or effects. According to the function, they can be divided into skin conditioning type, UV protection type, anti-aging type, skin whitening type and other types. According to the use part, they are mainly divided into functional cosmetics for skin. Functional cosmetics for cosmetics and hair. Specific products include facial creams, body creams, lotions, facial masks, shampoos, etc. with special functions.

Industrial Research Center released “China Functions 2021-2026” The Sex Cosmetics Industry Market In-depth Research and Development Prospects Forecast Report shows that in recent years, with the continuous improvement of consumption levels and more and more functional cosmetics being developed, produced and put on the market, consumers Awareness and consumer demand for functional cosmetics are constantly growing. In 2021, the global functional cosmetics market will exceed 20 billion yuan.

(1) The most important application market for functional cosmetics for skin

Functional cosmetics for skin basically address issues such as protection from harmful sun exposure, wrinkles, blemishes, acne, aging and frown lines. In recent years, with the continuous improvement of people’s income levels and the increasing attention of consumers to skin problems, more and more consumers have purchased functional cosmetics for skin, which has promoted the growth of the market size of functional cosmetics for skin. . On the other hand, there are many types of traditional skin cosmetics, huge demand, and many manufacturing companies. Companies are also more willing to invest in functional cosmetics for skin to develop new products. There are more and more types of functional cosmetics for skin, and promotion from the supply level is meet consumer demand.

(2) Europe is the main functional cosmetics consumption region

On the one hand, the European region has a more developed economy and higher consumer consumption levels, so the prices of functional cosmetics in Europe are relatively high; on the other hand, there are many functional cosmetics R&D companies in Europe with high technical levels, and many well-known brands around the world Cosmetics and functional cosmetics are developed and produced by European companies, and functional cosmetics have been widely publicized. European consumers have an early understanding of functional cosmetics and have a higher willingness to consume. In summary, various factors have promoted Europe to become the world’s largest consumer market for functional cosmetics.

(3) Men’s functional cosmetics are the fastest growing category

Women are the most important consumer group in the field of cosmetics. They have long occupied most of the market for traditional cosmetics and functional cosmetics. Especially in developing countries represented by China and India, women account for the vast majority of demand, while men Consumer awareness of cosmetics is weak. However, men usually also face many problems related to oily skin, prone to acne, hair loss and wrinkles. In recent years, with the continuous improvement of consumption levels in developing countries such as China, more and more men have begun to pay attention to skin care and skin care. A large proportion of the younger generation of men have developed the consumption habit of using cosmetics. More and more men are in urgent need of functional cosmetics suitable for them to solve their skin and hair care problems. In recent years, the growth rate of the functional cosmetics market for men has been significantly higher than that for women.

In the future, with the further development of the global economic level and more and more functional cosmetics products with better effects on the market, the global functional cosmetics market will continue to grow. It is expected that in 2026, the global functional cosmetics market will Nearly 30 billion yuan. With the rise of the male functional cosmetics consumer market, more functional cosmetics specially developed for men will be put on the market. Male functional cosmetics will become an important driving force for the growth of the functional cosmetics market.