"Under the overall economic environment of steady improvement this year, the downstream economic activity of the coatings industry has increased, and demand has gradually recovered. The overall coatings output is expected to match that of 2021. We believe that the coatings market will gradually recover in the second half of 2023." At the 2023 China International Coatings Conference held in Jinan, Shandong recently, Liu Jie, secretary-general of the China Coatings Industry Association, made a prediction on the coatings industry market in 2023.
"The total output of coatings in 2023 will be about 34.88 million tons, a decrease of 8.5% over the same period of the previous year; the main business income is expected to be about 452.5 billion yuan, a decrease of 5.2% over the same period of the previous year; A decrease of 23.7% over the same period." Liu Jie summarized the operation of the coatings industry in 2023. However, for this year's paint industry, Liu Jie predicted that the overall paint output of the industry is expected to increase by 1.4%, and the main business income will increase by 2.2%, among which the average profit growth of key enterprises is estimated to reach about 10%.
Liu Jie suggested that in the future, paint companies should focus on product design to complement environmental protection,? ? Weaknesses in safety, talent training, intelligent manufacturing, equipment, product quality, brand building, etc. In terms of "double carbon", enterprises need to develop products with low volatile organic content and bio-based products, build a green supply chain and full life cycle carbon footprint evaluation system, and reduce carbon emissions through the promotion and application of carbon capture technology and clean energy.
"In addition, from the point of view of import and export, the coatings industry must 'go out'. The import and export volume of our coatings is still too low compared to the output of coatings, especially a series of products such as architectural coatings and emulsions."
Liu Jie believes that the paint market will present four major changes in 2023: first, changes in marketing, the paint market is dominated by the domestic market, domestic sales of pigment products are stable, and foreign trade is growing rapidly, which can effectively resolve new production capacity; The recovery of the overall economy will take time, and the development of the downstream coatings industry will be hindered. The market will experience a trend of tightening funds to cope with changes. , The growth of the repainting market such as building renovation and old city renovation is accelerating, and the growth trend of the mid-to-high-end industrial paint product market is obvious; Fourth, the market "product" changes, and product marketing will change to "integration of product + full-process service" marketing. (Jin Yajie)
微信扫一扫打赏
