Create personalized and customized products to promote the upgrade of household consumption

The National Development and Reform Commission's recently issued "Measures on Restoring and Expanding Consumption" proposes to promote home decoration consumption and encourage the integration of indoor intelligent assembly. Promote smart home appliances, integrated home appliances, functional furniture and other products, and improve the level of intelligent and green home furnishing. According to data released by the National Bureau of Statistics, in the first half of 2023, the total retail sales of furniture products was 68.5 billion yuan, a year-on-year increase of 3.8%; the retail sales of household appliances and audio-visual equipment for units above the designated size were 427 billion yuan, a year-on-year increase of 1%.

According to the data of the National Bureau of Statistics, in 2022, the total retail sales of furniture, household appliances and audio-visual equipment, construction and decoration materials of domestic units above the designated size will be 1.2 trillion yuan. Household consumption involves many fields, the upstream and downstream chains are long, and the scale is large. At present, relevant departments in various regions are actively implementing relevant policies and measures. Enterprises in the industry follow the trend of household consumption, strive to improve the quality and level of supply, lead and create new demand, further enhance residents' willingness to consume, and help improve the quality of life.