Gaomeng New Material’s 2023 Semi-annual Board of Directors Operation Review

Gaomeng New Material's 2023 semi-annual board of directors business review content is as follows:

1. The main business of the company during the reporting period

(1) Main business, products and uses

The company's main business is divided into three categories: First, the adhesive material business. Since its establishment in 1999, the company has been committed to the research and development and promotion of high-performance adhesive materials. While providing adhesive material products to customers, it also strives to provide them with Personalized and systematic bonding solutions. The product categories include composite polyurethane adhesives for plastic flexible packaging, ink adhesives, polyurethane adhesives for high-speed rail, and adhesives for composite reflective materials. There are more than 100 products in several categories. The products are widely used in Packaging, printing, transportation, safety protection, household appliances, building materials and other important industries or fields. In the field of composite adhesives for food and drug flexible packaging, the company is a domestic leading enterprise with high brand influence and brand value in China, and its customers are all over the top flexible packaging composite enterprises in China and Southeast Asia. In recent years, while gradually strengthening polyurethane adhesives, the company has continuously enriched product technology systems and product structures. The company has also made great achievements in silicone, epoxy, acrylic, butyl and other technical systems; Vibration and noise reduction materials, the main products include seals, vibration damping buffer materials, and other related products for automobiles, etc. The company's customers mainly include Japanese brands such as Honda, Toyota, Nissan and some excellent domestic brands; the third is environmental protection coating resin, the main products include Powder coating resins, UV coating resins, etc., downstream applications include home appliances, electronics, base stations, construction machinery, etc.

(2) Business model

1. Procurement mode

The raw materials required for the company's production are mainly petrochemical basic raw materials. In order to ensure the smooth progress of production tasks, the company purchases from suppliers in a unified manner according to the current month's sales order and the next month's production plan, and has formulated a complete procurement system, supplier management and quality assurance. Guarantee system, maintaining long-term, good and stable cooperative relations with major suppliers. Due to the full competition in the raw material supply market, the purchase price basically follows the market. At the same time, the company has a special person responsible for paying attention to the fluctuation of raw material prices. While the raw material purchase volume is consistent with the product order, certain raw materials that are expected to increase in price will be pre-purchased to effectively control costs. .

2. Production mode

The company's products are all independently organized and produced by the company, and the production management is directly led by experienced senior backbones to ensure that the company's production activities are carried out smoothly while complying with national laws and regulations and international quality standards, as well as environmental protection, occupational health and safety. Require. In the process of product production, firstly, the sales department will continue to track the preparation of the current month's sales plan based on the sales volume of the previous month, accepted customer orders, product demand and customer demand submitted by the sales office, and feed back the sales plan to the production Department, and then the production department prepares corresponding production tasks for the current month according to the plan and organizes production. In addition, the company also produces some conventional products according to market forecast, production capacity and inventory status, so as to increase delivery speed, fully utilize production capacity and improve equipment utilization.

3. Sales model

The company's sales model mainly adopts the direct sales model. At present, the company's marketing network has basically covered all parts of the country, and an efficient and complete sales network has been established to provide products and services for domestic and foreign customers. Under the group management mode, the company first establishes its own dedicated marketing team according to each application field, and establishes offices and storage bases that can radiate across the country, and is specifically responsible for domestic and foreign marketing network management, new and old customers. Development and maintenance, product distribution and technical service support, etc. The contract signing, order processing, sales policy issuance and credit policy of new and old customers are managed by the company's marketing department. At the same time, the company pays attention to the service-oriented concept in the sales process. By building a technical exchange platform, holding regional academic lectures, providing technical information and customer service personnel on-site to guide customers to use products, etc., provide customers with the best bonding solutions and improve the company's marketing. model. The sales of Wuhan Huasen Plastic Co., Ltd., a wholly-owned subsidiary of the company, are basically a supporting service model for first-level customers of automobile manufacturers, and a small amount of supporting services for second-level customers. At the end of each year, based on comprehensive analysis of market research, development trends of the passenger car industry, N+1 annual production and sales plans of each customer, new model development trends, and competitor competition, the N+1 annual sales plan is formulated to clarify the sales plan and strive to ensure sales The plan is achieved. On the one hand, the company consolidates and expands the breadth and depth of cooperation with existing customers to ensure the continuous and stable growth of existing businesses, and utilizes the excellent cost performance of its own products to seek more new cooperation points for current mass-produced models and newly developed models. , the company uses the brand radiation effect of high-quality customers and the company's existing industry resource advantages to constantly look for new target customers, and determine the qualifications of suppliers through system and factory audits.

(Some customers have already supplied goods in batches stably, and sales are expected to increase significantly in the second half of the year.

In the field of electric energy, with the implementation of the company's strategy of investing in Qingyuan Better New Materials Co., Ltd., the synergy and complementarity between the company and Qingyuan Better New Materials Co., Ltd. in terms of business and products will be better utilized, and the company can further expand its business in electric energy. field market share. Qingyuan Better has high brand awareness, research and development capabilities and product competitiveness in the field of insulating potting resins. Its products are widely used in automotive motors, traction motors, industrial motors, special motors, reactors, transformers, capacitors and other fields. Customers include Well-known manufacturers in related fields, their products have high bargaining power and market competitiveness.