● The era of traditional automotive colors has passed, BASF has launched a series of refreshing and innovative colors
● Humans and artificial intelligence work hand in hand to create the “Volud Transformation” color trend report
● Pay more attention to the sustainability and functionality of colors
October 11, 2023 – The new automotive color series launched globally by BASF’s Coatings business unit every year is an important source of inspiration for automotive designers. This year, inspired by artificial intelligence, BASF launched the “2023-2024 Automotive Color Trend Report: Volute Transformation”.
BASF designers closely observe market trends and know that the era of traditional automotive colors has passed. Non-traditional automotive colors will bring more inspiration to a series of color changes, and the era of new colors has arrived. This series of reports mainly uses light tones and conveys a positive spirit through a variety of expressive color innovations.
The “Volode Shift” color trend report series pays more attention to the sustainability and functionality of color. BASF’s automotive color trends give customers color inspiration for their car bodies. The latest color series or some of the colors will become the mainstream color choices for models on the market in the next three to five years.
Asia Pacific Market —— Sustainable concept, reflected in reality
In the Volud Transformation series, designers in the Asia-Pacific market have innovated and continuously explored, enriching the two important color spaces of white and gray. New colors such as shimmering light green and fluorescent red bring a new visual experience, meet the growing personalized needs of car owners in the Asia-Pacific market, and demonstrate the application of sustainable materials, processes, concepts and effects in reality.
Chiharu Matsubara, Chief Designer of Automotive Colors for the Asia Pacific Market of BASF, said: “The colors in the Asia Pacific market are harmonious and complementary, futuristic and modern, and can produce interesting interactions through different combinations of colors and effects. Sustainable concepts are further applied into real life, Strengthening BASF’s leadership position in the fields of sustainable development and new energy.”
EMEA Markets —— New Features, Explore Innovation
In the European, Middle Eastern and African markets, designers are focusing on bright beiges, but pastels are also playing an important role in bringing interesting non-automotive colors into automotive designs.
As shown throughout the Volt Transformation series, colors in the EMEA market are not limited to colors alone, they are also perfectly integrated with concepts such as sustainability, recycled raw materials, lidar and radar compatibility and tactile surfaces.
Mark Gutjahr, Chief Automotive Color Designer, BASF Europe, Middle East and Africa
Said: “These expressive colors reflect our willingness to communicate and express our attitude. Bringing non-automotive colors into automotive design means that we have expanded the color gamut and brought newer and more exciting color dialogues.”
American Market —— Color functions continue to evolve
The colors of the American market are optimistic and diverse, and art and design forms are unfettered. While colors continue to surprise people, functionality is also constantly upgraded. Based on mobile sensing concepts, the colors in the American market can also reflect sunlight to achieve cooling effects, achieving the goal of responsible raw material sourcing through a unique approach.
Liz Hoffman, Chief Automotive Color Designer, BASF Americas
Said: “This year, the light and high-color reds are replaced by healing yellows and greens, which symbolize the renewal of everything. They neutralize the earth tones, bring a fresh feeling like being in a paradise, and represent the evolution of the way of thinking about car design. Keep evolving.”
BASF: Paint color expert
Every year, designers from BASF’s coatings division study future trends, draw inspiration from industry, fashion, consumer goods, nature, technology and other fields to launch new colors with different textures and texture expressions. At the same time, they share these research results with customers to promote future trends. Mass production work.
The Volute Transformation series focuses on the practical application of color, perfectly satisfying the visual and tactile senses while presenting the functional concept of color. BASF’s color designers pay close attention to technology and innovation, constantly consolidating BASF’s industry position as a global color leader and assisting the development of the automotive industry.
BASF is a global leader in using advanced tools to create and share color. BASF’s AUROOM
Automotive color digital platform is a faster, more efficient and sustainableDigital color solutions.
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