Children’s Day, three-child policy, let’s talk about the polyurethane toy market

China’s toy market is developing well

China is the world’s largest producer and consumer of toys. Along with the steady growth of China’s economy, the disposable income of residents has continued to rise, and the birth population has grown steadily. In recent years, China’s toy industry has maintained a good momentum of development. According to the data reported by the China Toy and Baby Products Association, the domestic market of China’s toy industry has grown from 2016Year556100 million to 100 million2020year’s779.7100 million yuan,2016-2020years, the compound annual growth rate is8.8% , prediction2021The scale of China’s toy market will reach 857.5 billions.

China is also the world’s largest toy exporter,2020In 2009, China’s toy exports reached 335 billion US dollars, year-on-year Growth 7.55%. Among them, Guangdong’s toy export volume ranks first in the country, accounting for about 70% . From the perspective of export regions,2020The top ten countries for China’s toy exports in 2020 are United States, United Kingdom, Japan, Singapore, Russian Federation, Germany, South Korea, Netherlands, Saudi Arabia and Malaysia. The United States ranks first, with exports reaching 85.7100 million US dollars, a year-on-year increase6.8% .

The problems faced by the toy industry, some traditional toy manufacturers have successively increased the production line of smart toys, carrying out “intelligence” Transformation.

PUOpportunities in the toy industry – Decompression toys are popular

In recent years, decompression toys have been favored by consumers, from domestic 996White-collar workers with high work pressure, people who are quarantined at home in many countries around the world. According to relevant news reports recently, during the June 1st period this year, decompression toys made in China became the hottest items in the United States.

Among all kinds of decompression toys, polyurethanePUToys have certain toy engineering capabilities, such as oil spraying, silk screen printing, pad printing and other processing capabilities. Safe to use, non-toxic, smooth surface, lovely shape, bright colors. Soft to the touch, once squeezed, it springs back to its original shape shortly after. These PUMost of the materials used in toys are polyurethane molded foam to improve Sex MDI is the main system. Some of them use high-resilience, self-skinning polyurethane foam, which is characterized by high production efficiency, rich colors and patterns of toys, and is not easy to damage. Polyurethane PU toys are undoubtedly the first choice for decompression toys.

Slow rebound toy blind box

In recent years, the blind box economy has developed rapidly, and various industries have tried the blind box marketing model, from the Internet, catering, stationery to cultural and creative enterprises. Slow rebound toys also come to catch a wave of play boom ~

Creative decompression toys: SmooshySlow rebound blind box

Visible,PUtoy production And marketing companies are also constantly and proactively seeking product innovation and marketing model innovation, for example, by injecting current trend elements, making use of toy e-commerce and cross-border platforms, live streaming and other new formats, willPUToys have entered more countries and regions, and entered the leisure and entertainment life of more cross-age consumers middle.

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Visible,PUtoy production And marketing companies are also constantly and proactively seeking product innovation and marketing model innovation, for example, by injecting current trend elements, making use of toy e-commerce and cross-border platforms, live streaming and other new formats, willPUToys have entered more countries and regions, and entered the leisure and entertainment life of more cross-age consumers middle.